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Mom

Agency: 
Published/Aired: 
April 2016
Description: 

Executive Creative Directors: Rahul Mathew, Akshay Kapnadak.
Creative Directors: Kapil Tammal, O.R. Radhakrishnan
Art Directors: Kapil Tammal, Pramod Chavan.

If you're on the phone, you're not watching the road.
Issued in public interest by Onida Mobiles

Advertising Agency: McCann Worldgroup, Mumbai, India
National Creative Director: Prasoon Joshi
Copywriter: Rahul Mathew
Photographer: Loh lin shan, Michael Loh
Digital Retouching: ImageRom, Malaysia

Comments (10)

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khronos's picture
khronos
Activity Score 998

yesss, this has some spunk...the other are a bit no-comment types

Paridhi.'s picture
Paridhi.
Activity Score 122

totaly agree..! but i m not sure that this campaign can be very effective..!

sanjay Chauhan's picture
sanjay Chauhan
Activity Score 2

Impact-full.

shortafella's picture
shortafella
Activity Score 1063

done with a car. same idea same execution

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19371

These are going up on my distracted driving page.

http://www.facebook.com/itsUrcall

good job :]

pointman's picture
pointman
Activity Score 48

http://adsoftheworld.com/media/print/cellucom_colleauge... Here is a link to 1 of 3 ads I worked on in 2009.

luispiter's picture
luispiter
Activity Score 2756

wow... i love it

jackblack's picture
jackblack
Activity Score 2355

Not horrible.

mr.x's picture
mr.x
Activity Score 998

This idea has been done before. All these "dont drink and drive" and "dont talk on the phone and drive" ads feels so similar to each other that its getting pretty boring.

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