Onida Mobiles: Mom
If you're on the phone, you're not watching the road.
Issued in public interest by Onida Mobiles
Advertising Agency: McCann Worldgroup, Mumbai, India
National Creative Director: Prasoon Joshi
Executive Creative Directors: Rahul Mathew, Akshay Kapnadak.
Creative Directors: Kapil Tammal, O.R. Radhakrishnan
Art Directors: Kapil Tammal, Pramod Chavan.
Copywriter: Rahul Mathew
Photographer: Loh lin shan, Michael Loh
Digital Retouching : ImageRom, Malaysia
Published: 2010


10 Comments
yesss, this has some spunk...the other are a bit no-comment types
totaly agree..! but i m not sure that this campaign can be very effective..!
Impact-full.
done with a car. same idea same execution
hopa, scuze
These are going up on my distracted driving page.
http://www.facebook.com/itsUrcall
good job :]
http://adsoftheworld.com/media/print/cellucom_colleauge... Here is a link to 1 of 3 ads I worked on in 2009.
wow... i love it
www.barcreativo.com
Not horrible.
This idea has been done before. All these "dont drink and drive" and "dont talk on the phone and drive" ads feels so similar to each other that its getting pretty boring.
Done :
http://www.joelapompe.net/2011/03/01/close-cellphone-couple-ogilvy-mcc...
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe