Onida Mobiles: Mom

If you're on the phone, you're not watching the road.
Issued in public interest by Onida Mobiles

Advertising Agency: McCann Worldgroup, Mumbai, India
National Creative Director: Prasoon Joshi
Executive Creative Directors: Rahul Mathew, Akshay Kapnadak.
Creative Directors: Kapil Tammal, O.R. Radhakrishnan
Art Directors: Kapil Tammal, Pramod Chavan.
Copywriter: Rahul Mathew
Photographer: Loh lin shan, Michael Loh
Digital Retouching : ImageRom, Malaysia
Published: 2010

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10 comments

khronos's picture
khronos
998 pencils

yesss, this has some spunk...the other are a bit no-comment types

Paridhi.'s picture
Paridhi.
122 pencils

totaly agree..! but i m not sure that this campaign can be very effective..!

sanjay Chauhan's picture
sanjay Chauhan
2 pencils

Impact-full.

shortafella's picture
shortafella
1059 pencils

done with a car. same idea same execution

CrackerJackWorks's picture
CrackerJackWorks
10496 pencils

These are going up on my distracted driving page.

http://www.facebook.com/itsUrcall

good job :]

pointman's picture
pointman
48 pencils

http://adsoftheworld.com/media/print/cellucom_colleauge... Here is a link to 1 of 3 ads I worked on in 2009.

luispiter's picture
luispiter
2756 pencils

wow... i love it

jackblack's picture
jackblack
2261 pencils

Not horrible.

mr.x's picture
mr.x
952 pencils

This idea has been done before. All these "dont drink and drive" and "dont talk on the phone and drive" ads feels so similar to each other that its getting pretty boring.

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