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Jacket

Agency: 
Published/Aired: 
December 2007
Description: 

Keeps them soft.

Advertising Agency: McCann Erickson, Mumbai, India
Creative Director: Prasoon Joshi
Copywriter: Pk Anil
Art Director: Kapil Tammal
Photographer: Shekawat Hs Photography
Illustrator: Nandakishore

Comments (13)

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Highest Rated

pkaskar74's picture
pkaskar74
Activity Score 10

its pooor

sumsum's picture
sumsum
Activity Score 615

boring

Mr.Top's picture
Mr.Top
Activity Score 728

So boring.

Davosk's picture
Davosk
Activity Score 4815

Your clothes will feel cold, damp, heavy and stiff, and will be great to use a subjects in stop frame animation. Plastecine is malleable, not soft. Not an appropriate metaphor.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Couldn't have said it better. Imagine a big flat piece of clay around your body, eeeeeeeeeewwwwwwwwwww! And besides from being an inappropriate metaphor the clay model looks childish with the pushpins. Not good, you're fired!

ahpitt's picture
ahpitt
Activity Score 342

The concept is there, just the execution not convincing enough. It has potential to develop better.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

You're probably the first person ever to use the word "malleable" in their comment. Congratulations!

Oh, and I totally agree with you.

jazarah's picture
jazarah
Activity Score 1262

'm not getting it

rony.wany's picture
rony.wany
Activity Score 50

WTF?

MJ05's picture
MJ05
Activity Score 88

IF I HAVE AN ONIDA MY CLOTHES WILL BECOME LIKE THAT?

SORRY, I'LL KEEP MY WHIRPOOL!

MJ

ram.rod's picture
ram.rod
Activity Score 46

Prasoon you should be stripped of your designation
and your clothes. Stick to Lungi and Hindi.

spyro_e82's picture
spyro_e82
Activity Score 46

fail!

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

great use of clay/pasticine.....nothing else

tanvir

pkaskar74's picture
pkaskar74
Activity Score 10

its pooor

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