April 2016
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Anti reflective LED TV's

Advertising Agency: McCann Worldgroup, Mumbai, India
National Creative Director: Prasoon Joshi
Executive Creative Directors: Rahul Mathew, Akshay Kapnadak
Creative Directors: Aman Mannan, Kapil Tammal
Art Directors: Kapil Tammal, Pramod Chavan, Ankit Dembla
Copywriters: Aman Mannan, Rahul Mathew
Photographer: Sandeep Barge
Photo: Corbis

Comments (31)

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Unicycler's picture
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Maybe i'm just dumb, but how is using a reflection to sell an anti-reflective tv screen lazy or, to use your words, "shi*t"? Is there another, more effective way of selling them than showing what things may look like with a glare on them? I understand you're butthurt about them using Hitler, but it's still a creative and logical idea that they used to get their idea out there. It doesn't make any sense to me why they can't use a poor reflection to sell a product that prevents reflections. It makes perfect sense for them to, as opposed to simply posting an ad saying, "Hey, we sell this, this is how much it is. Buy it." The reflection makes so much more interesting sense than the boring world you apparently want to live in. Unless there is a much better way to advertise it, if there is, please tell me. Because I'm open to suggestions and creative ideas.