One bite, Waffel

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Directors: Shani Gershi, Danny Yakobowitch
Creative Director: Sagi Blumberg
Art Director: Tamar Dvir
Copywriter: Yaron Perel
Creative Planning Manager: Ran Allon
Executive Client Manager: Elika Merhavi
Client Manager: Yonatan Regev
Client Executive: Odelya Stern
Executive Planning Manager: Noa Shelach-Sobol
Planning Manager: Lili Aharon
Production Manager: Noga Sagi
Agency Producer: Aviv Lahav
Photographer: Lior Nordman
Photo Retouch: Alex Melik-Adamov

Published: 
December, 2012

9 comments

certaintly's picture
certaintly
3994 pencils

?

pouet's picture
pouet
6 pencils

the time of the bite = the time to get from 0 to 100 kmph with "the turbo engine."...

certaintly's picture
certaintly
3994 pencils

im still left feeling like some connection or relevance is missing

printlover's picture
printlover
587 pencils

there' something lefting...

imagineit's picture
imagineit
550 pencils

I've been left behind

digitalout's picture
digitalout
6 pencils

I can see what they were thinking but it's not a very strong concept and bad bad execution.

kleenex's picture
kleenex
41162 pencils

TWO NOS from me.

JimCompton-Hall's picture
JimCompton-Hall
62 pencils

If it said 0-60, I probably would have got it as we talk miles in the UK.

Although I initially thought it was a road safety thing (before I scrolled down and saw the image, copy & logo). There's a half eaten waffle lying there, a missing child and it seems to be making it clear that the seatbelt hasn't been done up.

Copywriter
@JimComptonHall
www.behance.net/JJandJim

Roger Keynes's picture
Roger Keynes
5498 pencils

Like it.

The Jobless Writer
Will Think for Salary

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