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Sardine

Agency: 
Published/Aired: 
August 2012
27107
Description: 

Print advertisment created by Que, Brazil for Ondazul, within the category: Public Interest, NGO.

Is it what you expect to find in the sea?
Neither do the fishes.

Comments (18)

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Highest Rated

tamer samy's picture
tamer samy
Activity Score 681

Just awesome..

sergeo_syd's picture
sergeo_syd
Activity Score 595

African grey parrots can have vocabularies of more than 200 words, that more interesting then this add.

http://edictive.com - Film Production Management

Troll's picture
Troll
Activity Score 674

If English is not your first language then don't use it in your communication.
"Fishes" is not a word.

Richa Agrawal's picture
Richa Agrawal
Activity Score 324

completely agree with Troll. What does 'Fishes' mean?

LittleJoe's picture
LittleJoe
Activity Score 345

sorry what do you mean?

theghoul's picture
theghoul
Activity Score 32

"Fish is used either as singular noun or to describe a group of specimens from a single species. Fishes describes a group of different species."

LittleJoe's picture
LittleJoe
Activity Score 345

aaaaah ok yeah

theghoul's picture
theghoul
Activity Score 32

Normal ad.

stewart76's picture
stewart76
Activity Score 234

Bad copy, normal art. 4,5.

kleenex's picture
kleenex
Activity Score 48481

nice idea.

rurorjuror's picture
rurorjuror
Activity Score 745

Simple and clean.

sacrilegend's picture
sacrilegend
Activity Score 3394

Not groundbreaking, but a decent ad. (I'm chalking up the copy to an issue with translation, but I understand it well enough.)

baraguzzy's picture
baraguzzy
Activity Score 75

wow :)

ChillyDog's picture
ChillyDog
Activity Score 13

i see your point with brining up "fishes" but i think you get hung up on that only looking at this ad with critical eyes. all good to me, simple read, clear message

Guidos's picture
Guidos
Activity Score 163

chewed up concept..
Obviously the English doesn't help it..

tamer samy's picture
tamer samy
Activity Score 681

Just awesome..

feysal's picture
feysal
Activity Score 2567

i like the concept ...maybe the copy needed some tweaking.

groovy baby!

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1415

Uma das formas mais duras de deixar claro o que pode sim um dia acontecer!

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

very nice ad, good art and good concept

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