OndAzul NGO: Sardine

Is it what you expect to find in the sea?
Neither do the fishes.

Advertising Agency: Quê, Brazil
Creative Director: Eduardo Almeida
Art Directors: Marcello Cruz, Dennis Sieber
Copywriter: MIlena Zindeluk
Illustrator: Nutslocomotyva
Accounts: Tatiana Soter, Danielle Portella, Marina Gouvêa, Pedro Bastos
Media team: Fátima Rendeiro, Vanessa Alves, Luciana Santos, Dayse Pereira, Luma Coutinho, Ronny Alvarado
Producer: Álvaro Edir
Published: August 2012

18 comments

sergeo_syd's picture
sergeo_syd
603 pencils

African grey parrots can have vocabularies of more than 200 words, that more interesting then this add.

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Troll's picture
Troll
614 pencils

If English is not your first language then don't use it in your communication.
"Fishes" is not a word.

Richa Agrawal's picture
Richa Agrawal
324 pencils

completely agree with Troll. What does 'Fishes' mean?

LittleJoe's picture
LittleJoe
345 pencils

sorry what do you mean?

theghoul's picture
theghoul
32 pencils

"Fish is used either as singular noun or to describe a group of specimens from a single species. Fishes describes a group of different species."

LittleJoe's picture
LittleJoe
345 pencils

aaaaah ok yeah

theghoul's picture
theghoul
32 pencils

Normal ad.

stewart76's picture
stewart76
232 pencils

Bad copy, normal art. 4,5.

kleenex's picture
kleenex
29454 pencils

nice idea.

rurorjuror's picture
rurorjuror
738 pencils

Simple and clean.

sacrilegend's picture
sacrilegend
2171 pencils

Not groundbreaking, but a decent ad. (I'm chalking up the copy to an issue with translation, but I understand it well enough.)

baraguzzy's picture
baraguzzy
75 pencils

wow :)

ChillyDog's picture
ChillyDog
13 pencils

i see your point with brining up "fishes" but i think you get hung up on that only looking at this ad with critical eyes. all good to me, simple read, clear message

Guidos's picture
Guidos
163 pencils

chewed up concept..
Obviously the English doesn't help it..

tamer samy's picture
tamer samy
683 pencils

Just awesome..

feysal's picture
feysal
2315 pencils

i like the concept ...maybe the copy needed some tweaking.

groovy baby!

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Uma das formas mais duras de deixar claro o que pode sim um dia acontecer!

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

very nice ad, good art and good concept

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