OndAzul: It will only get harder

It will only get harder.
Reduce waste. March 22nd. World Water Day.

Advertising Agency: Quê, Argentina
Creative director: Eduardo Almeida
Art director: Marcelo Cunha
Copywriter: Fernando Aguiar
Image bank: Artluz Studio
Art buyer: Álvaro Edir
Account director: Tatiana Soter
Accounts: Tatiana Soter, Danielle Portella, Marina Gouvêa, Pedro Bastos
Published: March 2012

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23 comments

salil.sharma's picture
salil.sharma
2278 pencils

looking good

Hadrons's picture
Hadrons
5743 pencils

One of the risks of being too dramatic is your audience becomes obtuse.
This image is a good example for 'not getting the desired effect'.
As beautiful as it might be -
we lose the message and the operative behind it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kalpesh78's picture
kalpesh78
2580 pencils

I agree with Hadrons. but i love the ad.

ideas....30 minutes nahi toh free.

andylefty's picture
andylefty
4533 pencils

Who is it to?

killazol1's picture
killazol1
354 pencils

i disagree with you Hadrons but i understand the meaning of your words. in my opinion, i think that we have to create works that make everyone to think harder. and i say that because i'm feeling that our brain need to be less lazy. i like this work.

chamindarathnayake's picture
chamindarathnayake
377 pencils

Agree

Chaminda Rathnayake

Where is the idea's picture
Where is the idea
707 pencils

The 'reduce waste' spoils the ad and the idea. What a waste!

sacrilegend's picture
sacrilegend
1904 pencils

Exactly. Otherwise, this is a pretty great ad.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

i'm agree with Hadrons too. I like the ad, good shoot

chuckieT's picture
chuckieT
680 pencils

Wouldn't people just use a pump to get water from that depth? This ad is so exaggerated it is comical and lacks any real impact.

Also, that sand in the foreground doesn't even look particularly dry.

fabiomaia's picture
fabiomaia
20 pencils

Great!

sacrilegend's picture
sacrilegend
1904 pencils

Instant get without being expected.

the true's picture
the true
70 pencils

muy bien, very nice

advocate's picture
advocate
268 pencils

boring

lpgatti's picture
lpgatti
331 pencils

amazing

Lp Gatti

Design Central's picture
Design Central
364 pencils

I - LIKE - THIS - AD - !

Thats it!

khronos's picture
khronos
998 pencils

trying too hard'er

baliais's picture
baliais
2521 pencils

Agree with Killazol1

thedesignaddict's picture
thedesignaddict
5337 pencils

Simple and clear. My only complaint is that this solution seems too obvious.

Bob08's picture
Bob08
749 pencils

Nice.

rakhal's picture
rakhal
141 pencils

why the headline?

Wordnerd's picture
Wordnerd
6662 pencils

reduce waste? don't get that

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