Advertisement

It will only get harder

Agency Network: 
Published/Aired: 
March 2012
Description: 

Print advertisment created by Que, Argentina for Ondazul, within the category: Public Interest, NGO.

It will only get harder.
Reduce waste. March 22nd. World Water Day.

Advertising Agency: Quê, Argentina
Creative director: Eduardo Almeida
Art director: Marcelo Cunha
Copywriter: Fernando Aguiar
Image bank: Artluz Studio
Art buyer: Álvaro Edir
Account director: Tatiana Soter
Accounts: Tatiana Soter, Danielle Portella, Marina Gouvêa, Pedro Bastos

Comments (23)

Log in or register to post comments
salil.sharma's picture
salil.sharma
Activity Score 2428

looking good

Designer Don't Do Different Things
They Do Things Differently

Hadrons's picture
Hadrons
Activity Score 6041

One of the risks of being too dramatic is your audience becomes obtuse.
This image is a good example for 'not getting the desired effect'.
As beautiful as it might be -
we lose the message and the operative behind it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kalpesh78's picture
kalpesh78
Activity Score 2578

I agree with Hadrons. but i love the ad.

ideas....30 minutes nahi toh free.

andylefty's picture
andylefty
Activity Score 4535

Who is it to?

killazol1's picture
killazol1
Activity Score 354

i disagree with you Hadrons but i understand the meaning of your words. in my opinion, i think that we have to create works that make everyone to think harder. and i say that because i'm feeling that our brain need to be less lazy. i like this work.

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

Agree

Chaminda Rathnayake

Where is the idea's picture
Where is the idea
Activity Score 707

The 'reduce waste' spoils the ad and the idea. What a waste!

sacrilegend's picture
sacrilegend
Activity Score 3394

Exactly. Otherwise, this is a pretty great ad.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

i'm agree with Hadrons too. I like the ad, good shoot

chuckieT's picture
chuckieT
Activity Score 680

Wouldn't people just use a pump to get water from that depth? This ad is so exaggerated it is comical and lacks any real impact.

Also, that sand in the foreground doesn't even look particularly dry.

fabiomaia's picture
fabiomaia
Activity Score 25

Great!

sacrilegend's picture
sacrilegend
Activity Score 3394

Instant get without being expected.

the true's picture
the true
Activity Score 70

muy bien, very nice

advocate's picture
advocate
Activity Score 268

boring

lpgatti's picture
lpgatti
Activity Score 339

amazing

Lp Gatti

Design Central's picture
Design Central
Activity Score 364

I - LIKE - THIS - AD - !

Thats it!

khronos's picture
khronos
Activity Score 998

trying too hard'er

baliais's picture
baliais
Activity Score 2610

Agree with Killazol1

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

Good job.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Simple and clear. My only complaint is that this solution seems too obvious.

Bob08's picture
Bob08
Activity Score 749

Nice.

rakhal's picture
rakhal
Activity Score 141

why the headline?

Wordnerd's picture
Wordnerd
Activity Score 6692

reduce waste? don't get that

Advertisement