OMO washing detergent: Astronaut

OMO dirt is good

Advertising Agency: Lowe, Singapore
Regional Executive Creative Director: Dominic Stallard
Chief Creative Officers: Dominic Stallard, Kirk Gainsford
Copywriter: Natalie Rose
Art Director: Karen Vermeulen
Production company: Shooting Gallery
Account Director: Ranjit Jathanna
Agency Producer: Jasmine Tan
Photographer: Sebastian Siah
Additional Credits: Andrew Ho, JooHeng Tan, Michael Kan, Raymond Goh, Fuse Audio, Emoxis, Ashlynn Sum, Eranga Tennekoon, Irene Gan


SoCH_TO's picture
959 pencils

I love Art Direction !!! Awesome !!!

Live with Passion

gadgets's picture
1063 pencils

Nice campaign,

Dominic Stallard's picture
Dominic Stallard
13 pencils

Here's the production video:

abake's picture
1272 pencils

Awesome! Really love this campaign.

mountanias's picture
24 pencils

DONE! The concept was done by Argentinian Agency "Santo" many years ago also for a detergent. They didnt do prints, only commercials. The concept is still being used by the detergent since then.
Here is the link, but is in spanish.

Dominic Stallard's picture
Dominic Stallard
13 pencils

It's the same product and the same global concept - Dirt is good.

OMO is Breeze/Persil/Ala/Surf/Rinso depending on the market.

Fernando Fernandes's picture
Fernando Fernandes
1397 pencils

Se sujar sempre faz bem! Muito bom o desenvolvimento da idéia! Linda série!

austinzt's picture
5 pencils


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