OMO washing detergent: Astronaut

OMO dirt is good

Advertising Agency: Lowe, Singapore
Regional Executive Creative Director: Dominic Stallard
Chief Creative Officers: Dominic Stallard, Kirk Gainsford
Copywriter: Natalie Rose
Art Director: Karen Vermeulen
Production company: Shooting Gallery
Account Director: Ranjit Jathanna
Agency Producer: Jasmine Tan
Photographer: Sebastian Siah
Additional Credits: Andrew Ho, JooHeng Tan, Michael Kan, Raymond Goh, Fuse Audio, Emoxis, Ashlynn Sum, Eranga Tennekoon, Irene Gan

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9 comments

SoCH_TO's picture
SoCH_TO
953 pencils

I love Art Direction !!! Awesome !!!

Live with Passion

gadgets's picture
gadgets
1063 pencils

Nice campaign,

Dominic Stallard's picture
Dominic Stallard
13 pencils

Here's the production video:
http://www.youtube.com/watch?v=52VEsbroWqM

abake's picture
abake
1256 pencils

Awesome! Really love this campaign.

mountanias's picture
mountanias
24 pencils

DONE! The concept was done by Argentinian Agency "Santo" many years ago also for a detergent. They didnt do prints, only commercials. The concept is still being used by the detergent since then.
Here is the link, but is in spanish.

http://www.youtube.com/watch?v=SxUUXFE9cEU

Dominic Stallard's picture
Dominic Stallard
13 pencils

It's the same product and the same global concept - Dirt is good.

OMO is Breeze/Persil/Ala/Surf/Rinso depending on the market.

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Se sujar sempre faz bem! Muito bom o desenvolvimento da idéia! Linda série!

austinzt's picture
austinzt
5 pencils

Awesome!

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