Omo: Kid

Dirt is good.

Advertising Agency: Lowe + Partners, Johannesburg, South Africa
Creative Directors: Richard Denney, Peter Badenhorst
Art Director: Gavin Dexter
Copywriter: Stephen Pollock
Illustrator: Caroline Vos
Published: May 2013

Related videos by Shutterstock

16 comments

talkingisfree's picture
talkingisfree
2585 pencils

Not sure I really like it but I see where they are going and is a nice thought and a nice art direction exercise that could be much better. Anyway, nice campaign

Hammad S's picture
Hammad S
488 pencils

I like this campaign. Get dirty, be dirty. Dirt helps you get there. You'll be successful. Dirt is good.
THe executions are clean and gets you. It got me anyways.

baliais's picture
baliais
2559 pencils

I'm gonna to say I like this. Don't be afraid of getting dirty (failure) if you want to fulfill your dream!

peshawa.sofy's picture
peshawa.sofy
145 pencils

This is a great campaign, this is an example of that advertising is more than just selling a product... well done guys.

kleenex's picture
kleenex
29411 pencils

Big thumbs up from me.

PieArson's picture
PieArson
458 pencils

Like it. The concept is open for more option.

*** --- ***

MadManNYC's picture
MadManNYC
115 pencils

Nice.

ghostwriter13's picture
ghostwriter13
24 pencils

Nice art.

TakAds's picture
TakAds
178 pencils

Very Good.

MindDrift's picture
MindDrift
1119 pencils

As an art director, I love this. But isn't it too subtle for the target audience?

adaxel's picture
adaxel
247 pencils

Joe la Pompe, wehre are you? http://www.youtube.com/watch?v=SxUUXFE9cEU

Euphorical_'s picture
Euphorical_
2 pencils

Wow! Great concept. From playing on a probably a roadside field to playing on a field in a stadium. When I was younger, I always thought what they meant by 'Dirt is good' is that dirt is goo cause its helping them make money; no dirt, no Omo. Maybe I wasnt paying enough attention to the ads or maybe there werent just clear enough. But I now get the message with this ad. Its not just about trying to sell the product but we are also being encouraged to keep on with our dreams. Its literal. Dirt in this sense means failure. Failure is good cause you need it to be successful. You need to experience failure in order to have success.
Also, we shouldnt let dirt stop us from having fun cause Omo is there to help us take out the dirt and stains.
Very creative, fascinating and catching graphics. Nice ad!

OSUNRAYI OLUWAPELUMI
CALEB UNIVERSITY, IMOTA, LAGOS, NIGERIA.

I am victorious.

BISOLA ALLI's picture
BISOLA ALLI

Great concept though the boy looks as if he is alone but it describes the boy as growing up to be victorious with the silhouette on the field. Adverts are all about creativity; trying to pass out a message about a product and a slogan must accompany it. Omo says "dirt is good" using it to pass a message to parents not to discourage their child from playing in the dirt because Omo is there to take care of the stains.
MASS COMMUNICATION DEPARTMENT,
CALEB UNIVERSITY, IMOTA, LAGOS.

Log in or register to post comments