OMO: Dirt is good, 3

Kids love playing with modern gadgets. Parents do not mind this because it keeps the child busy and distracted. This campaign idea acts as a counterpoint against the modern ways of parenting using devices. It visually illustrates that while indoor games can act as distraction, outdoor games can be fertile grounds for discovery, learning, team work, co-ordination, interaction and friendships.

Advertising Agency: Lowe, Saigon, Vietnam
Creative Director: Carlos Camacho
Art Directors: Juan Sebastian Otoya, Kumkum Fernando
Copywriter: Carlos Camacho
Illustrator: Mattias Adolfsson

Published: 
June 2014

5 comments

TheBear's picture
TheBear
485 pencils

hmmmmm...

I'm good at this But not perfect.

kleenex's picture
kleenex
40716 pencils

cool concept.

parlinka's picture
parlinka
92 pencils

not col concept

damnson's picture
damnson
11519 pencils

Concept is good, execution is basic.

An axe murderer of ads.

VeronicaFranco's picture
VeronicaFranco
789 pencils

Nice insight, average execution, annoying typography

Log in or register to post comments