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Dirt is good, 3

Agency: 
Published/Aired: 
June 2014
Description: 

Kids love playing with modern gadgets. Parents do not mind this because it keeps the child busy and distracted. This campaign idea acts as a counterpoint against the modern ways of parenting using devices. It visually illustrates that while indoor games can act as distraction, outdoor games can be fertile grounds for discovery, learning, team work, co-ordination, interaction and friendships.

Advertising Agency: Lowe, Saigon, Vietnam
Creative Director: Carlos Camacho
Art Directors: Juan Sebastian Otoya, Kumkum Fernando
Copywriter: Carlos Camacho
Illustrator: Mattias Adolfsson

Comments (5)

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Highest Rated

VeronicaFranco's picture
VeronicaFranco
Activity Score 789

Nice insight, average execution, annoying typography

TheBear's picture
TheBear
Activity Score 488

hmmmmm...

I'm good at this But not perfect.

kleenex's picture
kleenex
Activity Score 43473

cool concept.

parlinka's picture
parlinka
Activity Score 92

not col concept

damnson's picture
damnson
Activity Score 11517

Concept is good, execution is basic.

An axe murderer of ads.

VeronicaFranco's picture
VeronicaFranco
Activity Score 789

Nice insight, average execution, annoying typography

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