OMO detergent: T-shirt

Mend your clothes. OMO

Advertising Agency: LOWE, Shanghai, China
Creative Directors: Ng Tian It, Thomas Zhu
Art Directors: Liang Hai, Zhou Xiao Dong
Copywriter: Frank Zhao
Photographer: Alex Kaikeong
Published: December 2008

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13 comments

Guest's picture
Guest

I don't get it. Is the stain supposed to look like something?

Guest's picture
Guest

The 'stain' has got stiches...

Guest's picture
Guest

Saatchi&Saatchi Bucharest did it better.

Guest's picture
Guest

Again!?!?!?!?!

Please...this idea is 10 years old...

Also, that was already done several times...

Come on...

brc912's picture
brc912
105 pencils

To me, this is saying that their product makes stains permanent. Is that really what they want to show?

dshott's picture
dshott
475 pencils

yep

dshott's picture
dshott
475 pencils

exactly, it doesn't work for me either

Guest's picture
Guest

??????????????????????????

CanibalStudio's picture
CanibalStudio
14 pencils

Stain is too unreal and "mend your clothes" is not creative at all, it would had been a lot better if you just put the stain plus OMO and that is it!

Roshan Quintus's picture
Roshan Quintus
669 pencils

hmm... no. explain pls

bite me

Guest's picture
Guest

Other idea using spots on clothes. Actually We can say its a category.

Guest's picture
Guest

not sure I understand this ad.

Guest's picture
Guest

I see my career going down the drain.

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