Omo Detergent: Paint

Omo. Dirt is good.

Advertising Agency: Neogama BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Fabio Astolpho
Copywriter: Eduardo Andrietta
Photographer: Eduardo Rodrigues
Illustrator: Iran Alves da Silva

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16 comments

Guest's picture
Guest

Nice

Guest's picture
Guest

OMG!!! i have also seen another campaign using blue!! done!!

HappyHour's picture
HappyHour
2386 pencils

yea.. that's just not even close to the same. not even remotely.

Guest's picture
Guest

Agreed, not in the same ballpark at all

paumarques's picture
paumarques
1314 pencils

felicitats Neogama! és molt maca tota la campanya. I el concepte!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

atb2005's picture
atb2005
13567 pencils

Dirt is never good...

Guest's picture
Guest

'art' is good 'dirt' is no good

Guest's picture
Guest

me suena a ensuciarse hace bien de skip...

Guest's picture
Guest

'art' is good

Pablo Allende's picture
Pablo Allende
66 pencils

Not a so smart idea, but a good job (people like it).

Hibon's picture
Hibon
3731 pencils

it's different... from all the detergent ad's. Agree with atb2005 "dirt is NEVER good"

Simple ideas are the best !

k.app.ad's picture
k.app.ad
108 pencils

done art' is good, but dirt ?

Guest's picture
Guest

Theres a problema in translation.
The concept in portuguese works better for sure.

Guest's picture
Guest

trend started by persil copied by surf exel and now this.

Guest's picture
Guest

It's not copied... It's Unilever's strategy to use the same logo and campaign for different country of their premium brands. Omo in Brazil and Turkey, Persil in the UK and Surf Exel in India, i.e.

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