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Astronaut

Agency: 
Published/Aired: 
June 2012
Description: 

OMO dirt is good

Advertising Agency: Lowe, Singapore
Regional Executive Creative Director: Dominic Stallard
Chief Creative Officers: Dominic Stallard, Kirk Gainsford
Copywriter: Natalie Rose
Art Director: Karen Vermeulen
Production company: Shooting Gallery
Account Director: Ranjit Jathanna
Agency Producer: Jasmine Tan
Photographer: Sebastian Siah
Additional Advertising Agencys: Andrew Ho, JooHeng Tan, Michael Kan, Raymond Goh, Fuse Audio, Emoxis, Ashlynn Sum, Eranga Tennekoon, Irene Gan

Comments (9)

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Highest Rated

austinzt's picture
austinzt
Activity Score 5

Awesome!

SoCH_TO's picture
SoCH_TO
Activity Score 961

I love Art Direction !!! Awesome !!!

Live with Passion

gadgets's picture
gadgets
Activity Score 1063

Nice campaign,

Dominic Stallard's picture
Dominic Stallard
Activity Score 13

Here's the production video:
http://www.youtube.com/watch?v=52VEsbroWqM

MinistryFilm's picture
MinistryFilm
Activity Score 406

nice

abake's picture
abake
Activity Score 1264

Awesome! Really love this campaign.

mountanias's picture
mountanias
Activity Score 24

DONE! The concept was done by Argentinian Agency "Santo" many years ago also for a detergent. They didnt do prints, only commercials. The concept is still being used by the detergent since then.
Here is the link, but is in spanish.

http://www.youtube.com/watch?v=SxUUXFE9cEU

Dominic Stallard's picture
Dominic Stallard
Activity Score 13

It's the same product and the same global concept - Dirt is good.

OMO is Breeze/Persil/Ala/Surf/Rinso depending on the market.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Se sujar sempre faz bem! Muito bom o desenvolvimento da idéia! Linda série!

austinzt's picture
austinzt
Activity Score 5

Awesome!

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