Advertisement

Artist

Agency: 
Published/Aired: 
May 2013
Description: 

Print advertisment created by Lowe, South Africa for OMO, within the category: House, Garden.

Dirt is good.

Advertising Agency: Lowe + Partners, Johannesburg, South Africa
Creative Directors: Richard Denney, Peter Badenhorst
Art Director: Gavin Dexter
Copywriter: Stephen Pollock
Illustrator: Caroline Vos

Comments (5)

Log in or register to post comments

Highest Rated

adaxel's picture
adaxel
Activity Score 247

Is it possible you all don't remember this concept in great campaign made by Santo Bs-As?
http://www.youtube.com/watch?v=SxUUXFE9cEU

Mytwocents's picture
Mytwocents
Activity Score 285

I think this ad is trying to say that dirt is good because only getting dirty you can develop your talents and be successful one day at painting (in this case), the visual isn't helping much.
Maybe I'm missing some cultural nuance, but feels very confusing.

javierfma's picture
javierfma
Activity Score 62

I think the one with the soccer reference is the best.

mr.x's picture
mr.x
Activity Score 998

Yes I agree. At the "end" of the illustration (top of the shadow) there should be like a part of a museum with her painting (behind red ropes and security glass maybe) and people taking photos.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19405

excellent

adaxel's picture
adaxel
Activity Score 247

Is it possible you all don't remember this concept in great campaign made by Santo Bs-As?
http://www.youtube.com/watch?v=SxUUXFE9cEU

Advertisement