Omo: Artist

Dirt is good.

Advertising Agency: Lowe + Partners, Johannesburg, South Africa
Creative Directors: Richard Denney, Peter Badenhorst
Art Director: Gavin Dexter
Copywriter: Stephen Pollock
Illustrator: Caroline Vos
Published: May 2013

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5 comments

Mytwocents's picture
Mytwocents
174 pencils

I think this ad is trying to say that dirt is good because only getting dirty you can develop your talents and be successful one day at painting (in this case), the visual isn't helping much.
Maybe I'm missing some cultural nuance, but feels very confusing.

javierfma's picture
javierfma
60 pencils

I think the one with the soccer reference is the best.

mr.x's picture
mr.x
952 pencils

Yes I agree. At the "end" of the illustration (top of the shadow) there should be like a part of a museum with her painting (behind red ropes and security glass maybe) and people taking photos.

adaxel's picture
adaxel
247 pencils

Is it possible you all don't remember this concept in great campaign made by Santo Bs-As?
http://www.youtube.com/watch?v=SxUUXFE9cEU

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