OMO: Adventures

Real adventures aren't controlled with a joystick

Advertising Agency: DLKW Lowe, London, UK
Executive Creative Directors: Dave Henderson, Richard Denney
Copywriter: Theo Bayani
Art Director: Miguel Gonzalez
Photographer: Dario Mitidieri
Art Buyer: Gary Wallis
Account Supervisor: Rupen Desai
Planner: Brent Gosling

8 comments

Johnny Cate's picture
Johnny Cate
51 pencils

Just gorgeous.

CrackerJackWorks's picture
CrackerJackWorks
14739 pencils

Nice twist on the ol' "get dirty" line.

Milan Solanki's picture
Milan Solanki
988 pencils

"dirt is good" tagline is already used by Surfexcel (see links below). Though both being Unilever's brands, i guess it does not make a big difference. Apart from that, adventure theme and copy is actually good.
Print: http://www.brandsynario.com/Images/Campaign/1606.jpg
TVC: http://www.youtube.com/watch?v=6PdP8trpBlE

Nike Diesel's picture
Nike Diesel
13389 pencils

Fresh thinking. Great campaign.

kleenex's picture
kleenex
34570 pencils

Great idea.

peterklaus's picture
peterklaus
108 pencils

great campaign

gonndo's picture
gonndo
1096 pencils

It reminds me a lot of the ALA TV ad from Argentina, but I couldn't find it on Youtube with subtitles...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

spears ava's picture
spears ava
206 pencils

good campaign

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