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Adventures

Agency: 
Published/Aired: 
July 2012
Description: 

Real adventures aren't controlled with a joystick

Advertising Agency: DLKW Lowe, London, UK
Executive Creative Directors: Dave Henderson, Richard Denney
Copywriter: Theo Bayani
Art Director: Miguel Gonzalez
Photographer: Dario Mitidieri
Art Buyer: Gary Wallis
Account Supervisor: Rupen Desai
Planner: Brent Gosling

Comments (8)

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Highest Rated

spears ava's picture
spears ava
Activity Score 206

good campaign

Johnny Cate's picture
Johnny Cate
Activity Score 51

Just gorgeous.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18793

Nice twist on the ol' "get dirty" line.

Milan Solanki's picture
Milan Solanki
Activity Score 994

"dirt is good" tagline is already used by Surfexcel (see links below). Though both being Unilever's brands, i guess it does not make a big difference. Apart from that, adventure theme and copy is actually good.
Print: http://www.brandsynario.com/Images/Campaign/1606.jpg
TVC: http://www.youtube.com/watch?v=6PdP8trpBlE

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Fresh thinking. Great campaign.

kleenex's picture
kleenex
Activity Score 44107

Great idea.

peterklaus's picture
peterklaus
Activity Score 108

great campaign

gonndo's picture
gonndo
Activity Score 1094

It reminds me a lot of the ALA TV ad from Argentina, but I couldn't find it on Youtube with subtitles...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

spears ava's picture
spears ava
Activity Score 206

good campaign

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