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Clothes

Agency: 
Published/Aired: 
October 2007
Description: 

Print advertisment created by Publicis, Italy for Omino Bianco, within the category: House, Garden.

Your clothes are full of memories, take care of them with Omino Bianco laundry detergent.

Advertising Agency: Publicis, Milan, Italy
Creative Director: Alasdhair Macgregor-Hastie
Art Director: Patrizia Modena
Copywriter: Cinzia Crociani
Photographer: Giovanni Altana

Comments (18)

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Highest Rated

tjb1970's picture
tjb1970
Activity Score 492

i actually like this one. the execution feels a little off, but i like the idea. smart.

Kateter's picture
Kateter
Activity Score 2029

my clothes are full of memories? no, no, no...

joanna_monkey's picture
joanna_monkey
Activity Score 152

Big yawn

doubleturban's picture
doubleturban
Activity Score 118

Hissssssssssss

tima_dematae's picture
tima_dematae
Activity Score 38

Next!

thisoe's picture
thisoe

some of them definitely...

talking clohtes's picture
talking clohtes

I had a pair of slacks that can tell you jokes. and a shirt with psychological issues.

darrenalawi's picture
darrenalawi
Activity Score 146

interesting but not wowing me.

Peter66's picture
Peter66
Activity Score 718

Nice idea. Bad art direction. Bad photography.

Guest's picture
Guest

How comes that clothes are full of memories??
"When clothes are walking by themselves, wash them with Omino Bianco".

kgeiger's picture
kgeiger
Activity Score 7313

Some of my memories (not to mention thoughts) can be pretty dirty. So I guess this detergent doesn't wash out all the dirt. Next.

Guest's picture
Guest

Uhhh?! Clothes full of memories?!?!?! So this product keeps the memories in?!?!?!

I prefer my clothes clean.

shalmilig's picture
shalmilig

nice concept.....!

Signe_S's picture
Signe_S
Activity Score 357

What about my memory of last weekend I had a large beer thrown over me. The smell was pretty much a large part of the memory. Will it stick?

bknowlden's picture
bknowlden
Activity Score 3647

Smart idea.

twelve_noon's picture
twelve_noon
Activity Score 617

oh come on this is really ok

tjb1970's picture
tjb1970
Activity Score 492

i actually like this one. the execution feels a little off, but i like the idea. smart.

lonetta's picture
lonetta
Activity Score 12

bad photography...but still..i like it!

KerryChild's picture
KerryChild
Activity Score 183

My clothes are full of Kerry

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