Omino Bianco: Clothes

Omino Bianco: Clothes

Your clothes are full of memories, take care of them with Omino Bianco laundry detergent.

Agency: Publicis, Milan, Italy
Creative Director: Alasdhair Macgregor-Hastie
Art Director: Patrizia Modena
Copywriter: Cinzia Crociani
Photographer: Giovanni Altana
via: ibelieveinadv

Your rating: None Average: 5.1 (27 votes)

Comments

Submitted by Kateter on Fri, 2007-10-05 02:28.

my clothes are full of memories? no, no, no...

Submitted by joanna_monkey on Fri, 2007-10-05 02:49.

Big yawn

Submitted by doubleturban on Fri, 2007-10-05 03:03.

Hissssssssssss

Submitted by tima_dematae on Fri, 2007-10-05 03:04.

Next!

Submitted by thisoe (not verified) on Fri, 2007-10-05 02:38.

some of them definitely...

Submitted by talking clohtes (not verified) on Fri, 2007-10-05 11:33.

I had a pair of slacks that can tell you jokes. and a shirt with psychological issues.

darrenalawi's picture
Submitted by darrenalawi on Fri, 2007-10-05 02:41.

interesting but not wowing me.

Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog

Submitted by Peter66 on Fri, 2007-10-05 02:59.

Nice idea. Bad art direction. Bad photography.

Submitted by Guest (not verified) on Fri, 2007-10-05 04:01.

How comes that clothes are full of memories??
"When clothes are walking by themselves, wash them with Omino Bianco".

Submitted by kgeiger on Fri, 2007-10-05 05:50.

Some of my memories (not to mention thoughts) can be pretty dirty. So I guess this detergent doesn't wash out all the dirt. Next.

Submitted by Guest (not verified) on Fri, 2007-10-05 06:06.

Uhhh?! Clothes full of memories?!?!?! So this product keeps the memories in?!?!?!

I prefer my clothes clean.

Submitted by shalmilig (not verified) on Fri, 2007-10-05 06:06.

nice concept.....!

Signe_S's picture
Submitted by Signe_S on Fri, 2007-10-05 06:49.

What about my memory of last weekend I had a large beer thrown over me. The smell was pretty much a large part of the memory. Will it stick?

Submitted by bknowlden on Fri, 2007-10-05 09:02.

Smart idea.
--
brandon

www.brandonknowlden.com

Submitted by twelve_noon on Fri, 2007-10-05 12:40.

oh come on this is really ok

Submitted by tjb1970 on Fri, 2007-10-05 17:38.

i actually like this one. the execution feels a little off, but i like the idea. smart.

lonetta's picture
Submitted by lonetta on Sat, 2007-10-13 07:42.

bad photography...but still..i like it!

KerryChild's picture
Submitted by KerryChild on Fri, 2007-12-07 06:05.

My clothes are full of Kerry