Omino Bianco: Clothes

Your clothes are full of memories, take care of them with Omino Bianco laundry detergent.

Agency: Publicis, Milan, Italy
Creative Director: Alasdhair Macgregor-Hastie
Art Director: Patrizia Modena
Copywriter: Cinzia Crociani
Photographer: Giovanni Altana

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18 comments

Kateter's picture
Kateter
2020 pencils

my clothes are full of memories? no, no, no...

joanna_monkey's picture
joanna_monkey
152 pencils

Big yawn

doubleturban's picture
doubleturban
118 pencils

Hissssssssssss

tima_dematae's picture
tima_dematae
38 pencils

Next!

thisoe's picture
thisoe

some of them definitely...

talking clohtes's picture
talking clohtes

I had a pair of slacks that can tell you jokes. and a shirt with psychological issues.

darrenalawi's picture
darrenalawi
146 pencils

interesting but not wowing me.

Peter66's picture
Peter66
717 pencils

Nice idea. Bad art direction. Bad photography.

Guest's picture
Guest

How comes that clothes are full of memories??
"When clothes are walking by themselves, wash them with Omino Bianco".

kgeiger's picture
kgeiger
6839 pencils

Some of my memories (not to mention thoughts) can be pretty dirty. So I guess this detergent doesn't wash out all the dirt. Next.

Guest's picture
Guest

Uhhh?! Clothes full of memories?!?!?! So this product keeps the memories in?!?!?!

I prefer my clothes clean.

shalmilig's picture
shalmilig

nice concept.....!

Signe_S's picture
Signe_S
357 pencils

What about my memory of last weekend I had a large beer thrown over me. The smell was pretty much a large part of the memory. Will it stick?

bknowlden's picture
bknowlden
3647 pencils

Smart idea.

twelve_noon's picture
twelve_noon
617 pencils

oh come on this is really ok

tjb1970's picture
tjb1970
488 pencils

i actually like this one. the execution feels a little off, but i like the idea. smart.

lonetta's picture
lonetta
12 pencils

bad photography...but still..i like it!

KerryChild's picture
KerryChild
183 pencils

My clothes are full of Kerry

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