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Omino Bianco: Clothes

Omino Bianco: Clothes
Your rating: None Average: 5.1 (27 votes)

Your clothes are full of memories, take care of them with Omino Bianco laundry detergent.

Agency: Publicis, Milan, Italy
Creative Director: Alasdhair Macgregor-Hastie
Art Director: Patrizia Modena
Copywriter: Cinzia Crociani
Photographer: Giovanni Altana

18 Comments

Kateter's picture 2040 pencils
Kateter | Fri, 2007-10-05 02:28

my clothes are full of memories? no, no, no...

joanna_monkey's picture 154 pencils
joanna_monkey | Fri, 2007-10-05 02:49

Big yawn

doubleturban's picture 118 pencils
doubleturban | Fri, 2007-10-05 03:03

Hissssssssssss

tima_dematae's picture 38 pencils
tima_dematae | Fri, 2007-10-05 03:04

Next!

thisoe's picture
Guest | Fri, 2007-10-05 02:38

some of them definitely...

talking clohtes's picture
Guest | Fri, 2007-10-05 11:33

I had a pair of slacks that can tell you jokes. and a shirt with psychological issues.

darrenalawi's picture 146 pencils
darrenalawi | Fri, 2007-10-05 02:41

interesting but not wowing me.

Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog

Peter66's picture 682 pencils
Peter66 | Fri, 2007-10-05 02:59

Nice idea. Bad art direction. Bad photography.

Guest's picture
Guest | Fri, 2007-10-05 04:01

How comes that clothes are full of memories??
"When clothes are walking by themselves, wash them with Omino Bianco".

kgeiger's picture 6642 pencils
kgeiger | Fri, 2007-10-05 05:50

Some of my memories (not to mention thoughts) can be pretty dirty. So I guess this detergent doesn't wash out all the dirt. Next.

Guest's picture
Guest | Fri, 2007-10-05 06:06

Uhhh?! Clothes full of memories?!?!?! So this product keeps the memories in?!?!?!

I prefer my clothes clean.

shalmilig's picture
Guest | Fri, 2007-10-05 06:06

nice concept.....!

Signe_S's picture 357 pencils
Signe_S | Fri, 2007-10-05 06:49

What about my memory of last weekend I had a large beer thrown over me. The smell was pretty much a large part of the memory. Will it stick?

bknowlden's picture 3676 pencils
bknowlden | Fri, 2007-10-05 09:02

Smart idea.

--
brandon

www.brandonknowlden.com

twelve_noon's picture 615 pencils
twelve_noon | Fri, 2007-10-05 12:40

oh come on this is really ok

tjb1970's picture 474 pencils
tjb1970 | Fri, 2007-10-05 17:38

i actually like this one. the execution feels a little off, but i like the idea. smart.

lonetta's picture 12 pencils
lonetta | Sat, 2007-10-13 07:42

bad photography...but still..i like it!

KerryChild's picture 183 pencils
KerryChild | Fri, 2007-12-07 06:05

My clothes are full of Kerry

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