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Agency: 
Published/Aired: 
July 2009
Description: 

Wide-angle lenses
Omax

Advertising Agency: Publicis, India
Executive Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Creative Group Head / Art Director: Raylin Valles
Copywriter: Emmanuel Upputuru

Comments (43)

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Highest Rated

manumartin5's picture
manumartin5
Activity Score 1196

Very creative. I must buy these lenses ;P

everartz's picture
everartz
Activity Score 7609

if they made one of the ladies pretend to be looking at the shooter, then it would have been funnier in my opinion.. it will look like he is using this camera to take shots of their butts unnoticed ;) ... again the ads are nice..

| Everartz |

Guest's picture
Guest

well... i don't see the difference because the picture already depicts him "using this camera to take shots of their butts unnoticed"

funky_frogii's picture
funky_frogii
Activity Score 2536

dude usually when guys take such photos , the girls don't see the guy, the people who see are others around so......i would give 10/10 . good one

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

haha.. this is nice.

Guest's picture
Guest

This 1 is the best :)

thefakehuman's picture
thefakehuman
Activity Score 410

nice concept...nice asses :)

- Life Feeds on Life -

Guest's picture
Guest

Agreed...... agreed :)

Guest's picture
Guest

I think that's exactly what he is doing. The ad says that his lens is so wide that he can get the ladies in his frame without them ever knowing.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

This wide lenses. The asses fall in the frame

Prof's picture
Prof
Activity Score 1449

please god, make him stop.

i beg of you, make him stop to write stuff.

Quite really.

Guest's picture
Guest

LOL!

manumartin5's picture
manumartin5
Activity Score 1196

you are right! very wide.

Guest's picture
Guest

I'd seen it before.. long ago. i dnt remember it... f**k! was that a dream?

Guest's picture
Guest

he does not need to pretend shooting somewhere else since they are not looking at him , he can simply shoot their asses

the idea is nice , but art direction is not good

Guest's picture
Guest

He is not pretending, he is actualy doing it. Thats the idea, the lens is so wide that he can get the ladies even though it looks like he is shooting somewhere else

Guest's picture
Guest

fucking great!

tirthomitro's picture
tirthomitro
Activity Score 2758

thanks alexander_bickov...
i wouldn't have got the otherwise brilliant idea
& execution if it wasn't for you!
and congrats to the creative team.

they showed me a picture & i laughed
dignity has never been photographed

KbxAds's picture
KbxAds
Activity Score 943

LULZ

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

i love it.
no doubts - wide angle

dclxvi

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

Very funny. Very clever. IMHO - turn him another 10 degrees left and you'd still get the idea, as right now it looks like he could be shooting a landmark off to the right. If we can see that he's looking at nothing in particular, we get the message more clearly. Not a deal killer, though :-)

Guest's picture
Guest

stuff like that has been made thuosands of times ..
and it doesn`t get more interesting..

Zeus's picture
Zeus
Activity Score 906

buenas nalgas!!

Chopper's picture
Chopper
Activity Score 1015

No reason to point elsewhere with the two girls turn the other side.

Guest's picture
Guest

Con una sola referencia de mujeres bonitas bastaba. Esa idea también funciona con otros ejemplos.

Guest's picture
Guest

Done to death.

Guest's picture
Guest

Obviously clear but not clear...Am I explained myself?

david osagie's picture
david osagie
Activity Score 5

Nice concept! the wide ass portrays the wide angle lenses

patUDAY's picture
patUDAY
Activity Score 436

Fandu!!!

UDAYpatwardhan@+91 22 98206 54722

SoCH_TO's picture
SoCH_TO
Activity Score 961

awesome!!

Live with Passion

Guest's picture
Guest

Really good! Nice concept!

Guest's picture
Guest

Love all three. Stars all around.

On this one, I would have liked to see the ladies wearing two different pairs of shorts that happened to be the same length. The fact that they're the same pair in different colors bothers me a bit - even though it looks like they used the same model's butt and legs for both of the ladies. Just a detail to consider.

NatalieM's picture
NatalieM
Activity Score 1685

Good one!

I, too, would have liked for the girls to look at him thinking he's shooting the scenery. It would have added a little interaction to the characters.

Guest's picture
Guest

Oh my, another fake ad from India... Shouldn't we have a category for those?

Nash Albacea's picture
Nash Albacea
Activity Score 22

LOL. This is so funny! I got the idea immediately! Very nice and clear message there!

GraphicJ's picture
GraphicJ
Activity Score 51

The "Wide Angle" text needs to be bigger.
Makes the persopn viewing this ad work harder. Bad for business.
...
Nonetheless Good idea. Just fix the text!

joelapompe's picture
joelapompe
Activity Score 3830

A funny coïncidence, LEICA made the same ads this year :
http://www.joelapompe.net/2009/07/23/photo-copy-la-meme-idee-ya-pas-ph...

Guest's picture
Guest

Very good insight and creative concept, continue friends.
Mr. Shadow

Guest's picture
Guest

great idea...me likes.

Guest's picture
Guest

I had no idea what this was about. I mean, it became obvious. But why on earth would anyone take pics of those asses. Should have had some top-notch dirty leg. Those broads are 5's at best. Basically says, "If you can't pull real talent, use our lenses."

Guest's picture
Guest

I wanna do those butts one by one. hahah but nice stuff guys. damn im thinkin of being n those butts. ooooooo

Guest's picture
Guest

the only thing i dont like is that you can c he is using adidas shoes and socks :(

KbxAds's picture
KbxAds
Activity Score 943

This one? Or this one - http://www.coloribus.com/adsarchive/prints/nikon-wide-angle-nikkor-len...

Who copied who?
This is a job for Joe La Pompe

manumartin5's picture
manumartin5
Activity Score 1196

Very creative. I must buy these lenses ;P

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