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Oman mobile: Coverage

Oman mobile: Coverage
Your rating: None Average: 7.8 (5 votes)

We are where you are.

Agency: SABCO Art, Oman
Art Director: Tariq Hussain
Copywriter: Siddhartha Banerjee

Comments

mahi_dhk's picture 79 pencils

It's brilliant. love it....

paiduema's picture 45 pencils

Way to go Sabco Art ... :)

Bassem's picture

Smart. I love it too!

Guest's picture

can someone please explain me this ad?

It's for the mobile brand oman, which brand color is orange. the stripes on the road are a symbol, that you can communicate wherever you go (or drive).

but what kind of sign is at the bottom?

thanks for help.

Guest's picture

sign = coverage strength

ActionmanX's picture

i think it's a sign or signal like in the cellphone, they want to say that wherever you are, they can
reach you =P

BASHAR's picture

Sorry, but the copy is so weak.

Guest's picture

Terrible. Come on Ivan. You are putting up with too many cheesy ones. You gotta be Ivan the Terrible at times :-)

Guest's picture

Sheer creativity... very powerful idea, never expected this kind of work from Oman

Guest's picture

Not the country, but the people make the difference. A true creative person will show his talent even in Timbuktu.

aancool's picture 90 pencils
Guest's picture

good work. simple and clean.

Mtl Dave's picture 270 pencils

Very simple message shown in a very simple way. Nice.

blah's picture

Nice, but I've seen it done before in Panama.

And to answer the question "but what kind of sign is at the bottom?"
That's the sign that indicates the strenght of the signal in your phone.

GrandChamp's picture 101 pencils

Nic idea but i dont like the art direction

Zeid's picture

Nice .... but maybe you can convince Oman Mobile to change their logo!

Hazel's picture

The black and white plus orange is very much like ORANGE. Art direction is poor.

BASHAR, if you don't like being criticized, don't criticize others work. To my opinion, this is far better than your trash idea.

BASHAR's picture

If you think that the trash idea was my idea, then I think you have a look again and this time put your glasses on and see who did it. If you think criticizing people personally is ok, and criticizing the work is not ok, then please keep your comments to your self.

deeplydippy's picture

it's good... because it's done in Oman. Kudos to the creative team and keep trying.

MADE in the USA's picture 432 pencils

Yes it’s a nice visual for ‘continuous coverage’ I like the B/W contrasts simplifying the message delivery rather than forcing it even harder in color.

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moonlighter's picture 8 pencils

This is an excellent piece of communication for the intelligent mobile users (almost all mobile users who matter are intelligent today, I suppose!!)

Visually brilliant, treatment very good, copy just adds to the message for the comprehension of the uninitiated TA. The campaign is very very extendable and could go on and on like "Nokia - Communicating People"

Only, it waits to be seen whether the client or the servicing people have the vision to take it to it's otherwise prosperous destiny.

And yes, as a consumer, I do not agree that the copy is weak, and neither I agree that the art direction weak.

Kudos to the creative team!!

popdistortion's picture 1612 pencils

Great idea. They could have taken a better photo though. I reckon that they could have dropped the white box at the bottom as well.

original idea man's picture

this idea has alredy been done a year ago by ONM delhi for hutch- wherever you go our network follows . kaun hai wo lodru bhenchod,,.................

calcopycat's picture 15 pencils

Dear friend, please don't abuse! This ad was first publised on February 2005 in Times of Oman.
Maybe at the same time O&M came up with the same idea...but it's not a copy. This is not the first
time two simillar ideas have been published in two different parts of the world.

popdistortion's picture 1612 pencils

And so what? It's still a good ad. The problems start when people start copying shit ads. Or even worse, copying already shit ads.

V willy winkie's picture 311 pencils

Original idea man r u trying 2 say that O&M is a holy cow? LOL

jayansbond's picture 34 pencils

hello this same idea has done by o&m mumbai for hutch. and it ws iluustration.
thts the only difference. nothing more!!!

Bia's picture 25 pencils

Well it only means that great minds think alike..relax!..Did you not read the HOLY COW comment???

Bia

muraliduggineni's picture 78 pencils

Brilliant

murali duggineni

shovat's picture

Creatively perfect

chandra's picture

C'mon yaar! Give us something diff please... Virtualy every bank in India uses
We are wherever you are line, once too often.

Guest's picture

Nothing special, copied add, its waste to discuss about this. This is done by O&M Bombay for HUTCH. you guys cant even change the copyand every body

farshid's picture

pefect. it dosen't need the headline.

purnamanu's picture 6 pencils

i like it so much

drizae's picture 502 pencils

Awwww cool! Dammit, wish I'd thought of it.

Fail Harder.

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