Olympus Waterproof 790SW: Dolphins

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo
Art Directors / Copywriter: Andy DiLallo
Group Account Director: Peter Bosilkovski
Published: June 2008

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17 comments

ahmed ragheb's picture
ahmed ragheb
297 pencils

CHEAP !!

wildbore's picture
wildbore
749 pencils

superb brief! poor creative!

Kateter's picture
Kateter
2020 pencils

totally agree. with such a cool product to advertis they came up with done-done-overdone red eyes. they should get fired.

cold fire's picture
cold fire
60 pencils

very poor....

nut's picture
nut
14 pencils

boring & weak....

inkfromthepen's picture
inkfromthepen
147 pencils

So the camera doesn't have red eye reduction? Hardly advanced.

casualtyofdesign's picture
casualtyofdesign
108 pencils

LOL!

I get it but...

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

efox5's picture
efox5
85 pencils

wow, why they got red eyes?

djspiralz's picture
djspiralz
491 pencils

first thought

what a waste of such a brief

Blueprint's picture
Blueprint
94 pencils

I own this camera. Actually I'm on my second one. The first they had to replace because it was faulty. Imagine a waterproof camera that locks in water. Olympus needs to step up their game when it comes to manufacturing and perfecting the "art" of making a camera such as this one. The red-eye thing is an overkill. The camera does have red-eye detection, and pictures 95% of the time don't come out with red eye. This is a really cheap trick. I personally think they need to re work their product. As well as these ads.

decreative's picture
decreative
102 pencils

Yea! Creative shows the level of the brand itself. But, Surprisingly shouldn't be JWT.

Wordnerd's picture
Wordnerd
6662 pencils

red eyes but no trace of a flashlight on the foto?

STRTLRS's picture
STRTLRS
1607 pencils

Besides, red eyes is not a desired result in photography. Keep trying.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

sparky's picture
sparky
454 pencils

i like it.

gomez's picture
gomez
29 pencils

zzzZZZZzzzz

David Hasselblad's picture
David Hasselblad
120 pencils

Waterproof is nice but I'll take a camera with red eye reduction thanks.

priyanthavij's picture
priyanthavij
66 pencils

red eye version of big eye [WONDERBRA]

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