Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo
Art Directors / Copywriter: Andy DiLallo
Group Account Director: Peter Bosilkovski
Published: June 2008
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17 Comments
CHEAP !!
superb brief! poor creative!
totally agree. with such a cool product to advertis they came up with done-done-overdone red eyes. they should get fired.
very poor....
boring & weak....
So the camera doesn't have red eye reduction? Hardly advanced.
LOL!
I get it but...
Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com
wow, why they got red eyes?
first thought
what a waste of such a brief
I own this camera. Actually I'm on my second one. The first they had to replace because it was faulty. Imagine a waterproof camera that locks in water. Olympus needs to step up their game when it comes to manufacturing and perfecting the "art" of making a camera such as this one. The red-eye thing is an overkill. The camera does have red-eye detection, and pictures 95% of the time don't come out with red eye. This is a really cheap trick. I personally think they need to re work their product. As well as these ads.
Yea! Creative shows the level of the brand itself. But, Surprisingly shouldn't be JWT.
red eyes but no trace of a flashlight on the foto?
Besides, red eyes is not a desired result in photography. Keep trying.
www.storytellerscreative.com
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i like it.
zzzZZZZzzzz
Waterproof is nice but I'll take a camera with red eye reduction thanks.
red eye version of big eye [WONDERBRA]