Olympus: Say Ch

Olympus: Say Ch

The world’s fastest autofocus. Only in the new E-3.

Advertising Agency: doug agency, Toronto, Canada
Creative Director: Doug Robinson
Art Directors / Copywriters: Ian Schwey / Steffan Barry
Business Manager: Danielle Lombardo:
Published: November 2007

Your rating: None Average: 5.3 (13 votes)

Comments

Submitted by Alistair Craven on Tue, 2008-05-13 04:44.

good line, but for the average consumer i think it would need more to stress the sudden stop. maybe "Say ch-" ? or some visual thatcuts the word.

Submitted by Brainsugar on Tue, 2008-05-13 05:18.

"Say Switzerland"? why?

;-)

--
One day there will be a marvelous signature here. For the moment there is this.

Submitted by Rabubi on Tue, 2008-05-13 05:29.

Nice idea. I'd lose the ""s though.

Submitted by ahmed ragheb on Tue, 2008-05-13 06:01.

no it's better with the < CH > !!

Almakos's picture
Submitted by Almakos on Wed, 2008-05-14 02:23.

China?
------------------------------------
artistic j pop http://i-portable.blogspot.com

Submitted by Disco Munky on Tue, 2008-05-13 06:34.

Semantics aside, it's a nice thought and a nice clean simple ad. Made me smile a bit.... and considering my nuts hurt, that's saying something.

My ding-balls hurt because I fell down some stairs and this dickhead kicked me in the sac while I was down.

Fuckin cops.

Submitted by phoamcor on Tue, 2008-05-13 06:45.

Nice n simple

Submitted by the Pun-isher on Tue, 2008-05-13 07:01.

Clever.

Submitted by Calibarak on Tue, 2008-05-13 07:14.

So?

triqaziz's picture
Submitted by triqaziz on Tue, 2008-05-13 07:32.

Good show.
Tariq Aziz

Submitted by Terence Makak on Tue, 2008-05-13 07:46.

Ahem.

Submitted by theanc on Tue, 2008-05-13 08:42.

It works but people don't say "say cheese" while waiting for camera focus. People do that waiting for the best moment (people smiling and so on) to shoot the photo.

http://augustocorreia.carbonmade.com

eugenius's picture
Submitted by eugenius on Tue, 2008-05-13 09:55.

idea nice but the camera edge out bit funny...

Submitted by dcgroppo on Tue, 2008-05-13 10:59.

I like people smiling in photos, this doesn't help for the average consumer. Maybe for some pros that take pictures of everything in their way and then upload all that crap in flickr, but not for the average consumer.

Submitted by republique on Tue, 2008-05-13 11:10.

love it, but art direction could be taken further.

Submitted by chederico on Tue, 2008-05-13 11:16.

Niiiiiiiiiiiiiiice :-D

Submitted by crisis on Tue, 2008-05-13 11:33.

Reminds me of the super-fast bonding glue ad that said "I can fixed it" which I think was smarter.

Submitted by jamespatrick101 on Tue, 2008-05-13 13:08.

agree with the first poster - doesn't read as getting cut-off in mid-sentence at first glance without the payoff line (the world's fastest....)

otherwise, it's a nice simple ad that speaks to the benefit. works. not ground breaking. but works.

eugenius's picture
Submitted by eugenius on Tue, 2008-05-13 23:48.

I still think the korean do the best.
check this out.
http://adsoftheworld.com/media/print/olympus_e_3_autofocus?size=_origi...

turuntun_pshhh's picture
Submitted by turuntun_pshhh on Wed, 2008-05-14 01:07.

i think it would work better for the sony smile shutter camera