Olympus: Say Ch

The world’s fastest autofocus. Only in the new E-3.

Advertising Agency: doug agency, Toronto, Canada
Creative Director: Doug Robinson
Art Directors / Copywriters: Ian Schwey / Steffan Barry
Business Manager: Danielle Lombardo:
Published: November 2007

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19 comments

Alistair C.'s picture
Alistair C.
692 pencils

good line, but for the average consumer i think it would need more to stress the sudden stop. maybe "Say ch-" ? or some visual thatcuts the word.

Brainsugar's picture
Brainsugar
1577 pencils

"Say Switzerland"? why?

;-)

Rabubi's picture
Rabubi
560 pencils

Nice idea. I'd lose the ""s though.

ahmed ragheb's picture
ahmed ragheb
297 pencils

no it's better with the < CH > !!

Disco Munky's picture
Disco Munky
3900 pencils

Semantics aside, it's a nice thought and a nice clean simple ad. Made me smile a bit.... and considering my nuts hurt, that's saying something.

My ding-balls hurt because I fell down some stairs and this dickhead kicked me in the sac while I was down.

Fuckin cops.

Doin' it for the points

phoamcor's picture
phoamcor
1284 pencils

Nice n simple

the Pun-isher's picture
the Pun-isher
228 pencils

Clever.

Calibarak's picture
Calibarak
302 pencils

So?

triqaziz's picture
triqaziz
133 pencils

Good show.

R. Rinaldi's picture
R. Rinaldi
686 pencils

Ahem.

theanc's picture
theanc
2774 pencils

It works but people don't say "say cheese" while waiting for camera focus. People do that waiting for the best moment (people smiling and so on) to shoot the photo.

http://augustocorreia.carbonmade.com

eugenius's picture
eugenius
396 pencils

idea nice but the camera edge out bit funny...

dcgroppo's picture
dcgroppo
239 pencils

I like people smiling in photos, this doesn't help for the average consumer. Maybe for some pros that take pictures of everything in their way and then upload all that crap in flickr, but not for the average consumer.

republique's picture
republique
82 pencils

love it, but art direction could be taken further.

chederico's picture
chederico
38 pencils

Niiiiiiiiiiiiiiice :-D

crisis's picture
crisis
189 pencils

Reminds me of the super-fast bonding glue ad that said "I can fixed it" which I think was smarter.

jsptrck404's picture
jsptrck404
437 pencils

agree with the first poster - doesn't read as getting cut-off in mid-sentence at first glance without the payoff line (the world's fastest....)

otherwise, it's a nice simple ad that speaks to the benefit. works. not ground breaking. but works.

| think small |

eugenius's picture
eugenius
396 pencils

I still think the korean do the best.
check this out.
http://adsoftheworld.com/media/print/olympus_e_3_autofocus?size=_original

turuntun_pshhh's picture
turuntun_pshhh
129 pencils

i think it would work better for the sony smile shutter camera

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