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Olympus PEN E-P2: Male

Olympus PEN E-P2: Male
Your rating: None Average: 4.7 (26 votes)

Pen. The New Timeless.

Pen Series camera has over 50 years of history, one of the selling point of the camera is its timeless metal design body.

Advertising Agency: Turn, Hong Kong
Creative Directors: Tony Hon
Art Directors: Wai Ng, Steven To
Copywriter: Tony Hon
Photographer: Hei
Photo Retoucher : James / Surreal
Published: December 2009

12 Comments

patUDAY's picture 356 pencils
patUDAY | Tue, 2009-12-22 02:14

Pain to understand. Nothing so great about this.

UDAYpatwardhan@+91 22 98206 54722

munirgee's picture 456 pencils
munirgee | Tue, 2009-12-22 02:51

It gives sense of tiredness. Did you see his facial expressions and moved neck. LETHARGIC!!!

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

desailly's picture 472 pencils
desailly | Tue, 2009-12-22 06:25

If the design of the camera is so timeless and iconic, why do you need the model?

shadow's picture 485 pencils
shadow | Tue, 2009-12-22 12:34

is this guy really looking through the viewfinder? he looks like someone who hasn't had enough sleep the previous night.

silvi's picture 4174 pencils
silvi | Tue, 2009-12-22 11:45

Xplain me before i get sleep

lara nyc's picture 55 pencils
lara nyc | Tue, 2009-12-22 14:09

OH MY GOD! SO bad.....

fadirahhal's picture 197 pencils
fadirahhal | Wed, 2009-12-23 02:08

Comon...

tirthomitro's picture 2186 pencils
tirthomitro | Wed, 2009-12-23 02:36

thanks to the egency, i'm being able to write my fovourite expression of reaction:
WTF????

they showed me a picture & i laughed
dignity has never been photographed

rolling.stone's picture 2750 pencils
rolling.stone | Mon, 2010-01-04 05:11

next time be more elucidative

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

mal5566's picture 2 pencils
mal5566 | Wed, 2009-12-23 09:03

Well the creatives are suppose to use classic icons, i.e. James Dean (a look alike featured here) to say TIMELESS.
Nevertheless it took some time for me to realize that so I guess it is not a good piece of communication.
Also the B&W photography could have been better executed.

thenewguy's picture 127 pencils
thenewguy | Wed, 2009-12-23 23:47

Yeah, after a bit, and reading the info, I finally focused on the camera, not the movie star lookalike or poor contrast. Then I saw that it does have a classic, timeless look. That metaphor, with half-hidden fake stars, is not working. In fact, it cheapens the product.

JUST-IN's picture 23 pencils
JUST-IN | Sun, 2010-02-28 19:40

Looks tired...^^

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