Olympus PEN E-P2: Male

Pen. The New Timeless.

Pen Series camera has over 50 years of history, one of the selling point of the camera is its timeless metal design body.

Advertising Agency: Turn, Hong Kong
Creative Directors: Tony Hon
Art Directors: Wai Ng, Steven To
Copywriter: Tony Hon
Photographer: Hei
Photo Retoucher : James / Surreal
Published: December 2009

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11 comments

patUDAY's picture
patUDAY
436 pencils

Pain to understand. Nothing so great about this.

UDAYpatwardhan@+91 22 98206 54722

munirgee's picture
munirgee
454 pencils

It gives sense of tiredness. Did you see his facial expressions and moved neck. LETHARGIC!!!

desailly's picture
desailly
470 pencils

If the design of the camera is so timeless and iconic, why do you need the model?

silvi's picture
silvi
4172 pencils

Xplain me before i get sleep

lara nyc's picture
lara nyc
55 pencils

OH MY GOD! SO bad.....

fadirahhal's picture
fadirahhal
235 pencils

Comon...

tirthomitro's picture
tirthomitro
2722 pencils

thanks to the egency, i'm being able to write my fovourite expression of reaction:
WTF????

they showed me a picture & i laughed
dignity has never been photographed

rolling.stone's picture
rolling.stone
2740 pencils

next time be more elucidative

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~ Quite obviously, I have gathered no moss ! ~

mal5566's picture
mal5566
2 pencils

Well the creatives are suppose to use classic icons, i.e. James Dean (a look alike featured here) to say TIMELESS.
Nevertheless it took some time for me to realize that so I guess it is not a good piece of communication.
Also the B&W photography could have been better executed.

thenewguy's picture
thenewguy
127 pencils

Yeah, after a bit, and reading the info, I finally focused on the camera, not the movie star lookalike or poor contrast. Then I saw that it does have a classic, timeless look. That metaphor, with half-hidden fake stars, is not working. In fact, it cheapens the product.

JUST-IN's picture
JUST-IN
23 pencils

Looks tired...^^

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