Olympus Mju Tough 8000: Asian

Beautiful shots at 33ft underwater.

Advertising Agency: Krakatua, Kuala Lumpur, Malaysia
Executive Creative Director: Lim Eng Seong
Creative Director: Lam Wai Cheong
Art Director: Wong Yien Keat, Aw Sei Wei
Copywriter: Vincent Edwin
Published: August 2009


LeeHarvey's picture
3045 pencils

Kinda nice

Marlus Lau's picture
Marlus Lau
1808 pencils

Now it is a painting. Or a 3D girl.

J Designer's picture
J Designer
2420 pencils

I dont think its a painting or a 3D girl, i just think she was photoshoped too much to look like plastic. a little skin texture gose along way.

Marlus Lau's picture
Marlus Lau
1808 pencils

Oh yes, that´s what I meant :)

jcesar's picture
3 pencils


J Designer's picture
J Designer
2420 pencils

shes ment to be underwater...yet her hair is dry?

thenewguy's picture
127 pencils

And she's being hit by a wind of some sort. Huh.
This campaign appears to dramatically stylize the benefits of having a camera that goes that deep. You see this more in fashion ads where most me-too products can't really offer you a tangible different. But, underwater photography has a very cool style if done right, so it's too bad they didn't highlight what you could really do underwater. These ads just take models and make fake bubbles look like piercings. Nice aesthetic though. Although the black girl almost looks like she's been holding her breath too long for effect.

rolling.stone's picture
2740 pencils

and all the time same error, static hairs


~ Quite obviously, I have gathered no moss ! ~

KESHAV's picture
149 pencils

virtual ad

mikeelrapido's picture
1929 pencils




Guest's picture

i think this is done, i'm gonna search the others

Guest's picture

oh yes, and the sea, down there, is gray!

davidchong11's picture
38 pencils

yeah,.can be better..

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