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Koala

Agency: 
Published/Aired: 
April 2008
Description: 

Optical zoom. Olympus

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Typographer: Jeffrey Oley
Photographer: Adam Taylor
Retoucher: Electric Art
Account Service: Peter Bosilkovski

Comments (30)

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Highest Rated

ralphstieber's picture
ralphstieber
Activity Score 136

this is funny and good.

Mandla N's picture
Mandla N
Activity Score 90

WTF am sure this guy is seeing only black

wildbore's picture
wildbore
Activity Score 749

good job guys. well done!

Pauflies's picture
Pauflies
Activity Score 205

I think it reminds me one campaign of ¿Nikon? but exagerated (that's what makes de point!) and better done.

Good work!!!!
h

Patrizio's picture
Patrizio
Activity Score 170

Interesting. So the zoom is so strong, that the animals are being sucked towards the lens. Hmmm, but then I don't see anything anymore... However it still is interesting. But IMO the art direction could be better. Especially the one on the koala.

sodomy's picture
sodomy
Activity Score 262

I like it too, but i see somekind like this before.

everartz's picture
everartz
Activity Score 7609

there was an ad with a very similar idea very close to this concept done by nokia " please i dont have the link for it " and it was a lot funnier than this...
--
Everartz

| Everartz |

FlyingDogs's picture
FlyingDogs
Activity Score 968

Not just Nokia, but like Pauflies said, for Nikon as well. Even Contract, Mumbai did it very recently for some binocular brand.

That makes this campaign 'not ground-breaking' but its still nice to see.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

johnny_corvair's picture
johnny_corvair
Activity Score 42

...ain't there similar ideas ALL the time???????

"it's all been done before"

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

That's exactly why I absolutely LOVED that "Stalking" long-copy ad campaign for another binocular brand we saw a little while ago. That was such a fresh, entertaining piece of work for the category!!

Frankly, I'm just about bored to tears looking at these same visual ideas for the same product over and over again...

wearmysocks's picture
wearmysocks
Activity Score 1085

Love these! Hilarious!
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Energizer Bunny arrested, charged with battery.

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Energizer Bunny arrested, charged with battery.

the Pun-isher's picture
the Pun-isher
Activity Score 228

done. done. done soooo many times

tsea's picture
tsea
Activity Score 123

funny. love it.

nkad007's picture
nkad007
Activity Score 96

intersting!

Davosk's picture
Davosk
Activity Score 4815

The executions far outweigh the idea.
There hasn't been a decent thing here for days.

otto54's picture
otto54
Activity Score 381

Brilliant, i love the animal's faces. sooo funny.

Rajib's picture
Rajib
Activity Score 369

Love it....

TrainRunner's picture
TrainRunner
Activity Score 225

Idea is great. photography is amazing.

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

jajajaja, esta bueno.

[ http://eltubedeyou.blogspot.com ]

m í t i c o's picture
m í t i c o
Activity Score 676

Very Good Work

Viva Honduras !!!

dangerdude's picture
dangerdude
Activity Score 58

hilarious! (arent many great ideas repeated with modifications all the time? nobody complains about similar novels or movies)

bknowlden's picture
bknowlden
Activity Score 3647

Really nicely done. I'm willing to wager we'll see them in the next Archive...

Rog's picture
Rog
Activity Score 6082

Cute. But then, all us Aussies have a pet one.

>>>> That's not an ad. THIS is an ad.

smilepig's picture
smilepig
Activity Score 254

hey quite fun.good pic .I luv it

Junior's picture
Junior
Activity Score 63

Nice and funny. Liked it.

lucciano marisio's picture
lucciano marisio
Activity Score 166

el baile del koala (8)

repetidisimo el recurso

Lu

weedtweed's picture
weedtweed
Activity Score 62

funny, but unrealistic since that dude will probably see nothing but a black image through his binoculars.

i like it anyhow. :D

strongbone's picture
strongbone
Activity Score 107

funny...

1983's picture
1983
Activity Score 148

shity

1983's picture
1983
Activity Score 148

it dont deserves a a gold lion, maaaaaaaaayyyybeeee a bronze or a shortlist

ralphstieber's picture
ralphstieber
Activity Score 136

this is funny and good.

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