Olympus: Elephant

Ultra Zoom SP-570

Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriters: A. Chris Moreira, Mark Schöller
Retoucher: Lee Turner
Photographer: Dean Zillwood
CG Artist: Patrick Moreira
CG Lighting: Tylney Taylor
Account Service: Peter Bosilkovski
Creative Services Manager: Graeme de Vallance

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11 comments

sold's picture
sold
3219 pencils

??

Corbeen's picture
Corbeen
1070 pencils

zoom will bring them closer..

Brainsugar's picture
Brainsugar
1580 pencils

Why the hell nobody write words on an ad?!!!! Is it complicated to write what, you Corbeen, said?
Olympus.New zoom to bring you things closer.

Pfffffff... Boring advertising only done for advertisers.

Mination's picture
Mination
14 pencils

Visual screams zoom for me. I dig this campaign, it feels like it's shot that split second before go time.

ackattak's picture
ackattak
396 pencils

Seems like a first-round idea to me.

Steviec's picture
Steviec
126 pencils

It's a bit of a stretch.....

Dudley's picture
Dudley
77 pencils

Wow I could us one of those rubber bands to hold down the erection this kind of work gives me. Well done.

washiam's picture
washiam
443 pencils

but what's the red stuff?.....

lucky's picture
lucky
71 pencils

i think it's rubber. you know, when we push the zoom button,
we usually got the image gradually coming bigger in front of our lens..

maybe the ads talk like that

andrekaze's picture
andrekaze
97 pencils

slingshot.

primo_susto's picture
primo_susto
440 pencils

just DONT get it, NO BODY GETS IT, so, it didn´t work...
lame

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