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Elephant

Agency: 
Published/Aired: 
May 2008
Description: 

Ultra Zoom SP-570

Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriters: A. Chris Moreira, Mark Schöller
Retoucher: Lee Turner
Photographer: Dean Zillwood
CG Artist: Patrick Moreira
CG Lighting: Tylney Taylor
Account Service: Peter Bosilkovski
Creative Services Manager: Graeme de Vallance

Comments (11)

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Highest Rated

primo_susto's picture
primo_susto
Activity Score 440

just DONT get it, NO BODY GETS IT, so, it didn´t work...
lame

sold's picture
sold
Activity Score 3305

??

Corbeen's picture
Corbeen
Activity Score 1093

zoom will bring them closer..

Brainsugar's picture
Brainsugar
Activity Score 1625

Why the hell nobody write words on an ad?!!!! Is it complicated to write what, you Corbeen, said?
Olympus.New zoom to bring you things closer.

Pfffffff... Boring advertising only done for advertisers.

Mination's picture
Mination
Activity Score 14

Visual screams zoom for me. I dig this campaign, it feels like it's shot that split second before go time.

ackattak's picture
ackattak
Activity Score 396

Seems like a first-round idea to me.

Steviec's picture
Steviec
Activity Score 126

It's a bit of a stretch.....

Dudley's picture
Dudley
Activity Score 77

Wow I could us one of those rubber bands to hold down the erection this kind of work gives me. Well done.

washiam's picture
washiam
Activity Score 443

but what's the red stuff?.....

lucky's picture
lucky
Activity Score 71

i think it's rubber. you know, when we push the zoom button,
we usually got the image gradually coming bigger in front of our lens..

maybe the ads talk like that

andrekaze's picture
andrekaze
Activity Score 97

slingshot.

primo_susto's picture
primo_susto
Activity Score 440

just DONT get it, NO BODY GETS IT, so, it didn´t work...
lame

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