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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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Olympus: Elephant
Ultra Zoom SP-570
Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriters: A. Chris Moreira, Mark Schöller
Retoucher: Lee Turner
Photographer: Dean Zillwood
CG Artist: Patrick Moreira
CG Lighting: Tylney Taylor
Account Service: Peter Bosilkovski
Creative Services Manager: Graeme de Vallance
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Comments
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zoom will bring them closer..
Why the hell nobody write words on an ad?!!!! Is it complicated to write what, you Corbeen, said?
Olympus.New zoom to bring you things closer.
Pfffffff... Boring advertising only done for advertisers.
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One day there will be a marvelous signature here. For the moment there is this.
Visual screams zoom for me. I dig this campaign, it feels like it's shot that split second before go time.
Seems like a first-round idea to me.
It's a bit of a stretch.....
Wow I could us one of those rubber bands to hold down the erection this kind of work gives me. Well done.
but what's the red stuff?.....
i think it's rubber. you know, when we push the zoom button,
we usually got the image gradually coming bigger in front of our lens..
maybe the ads talk like that
slingshot.