Olympus E-3: Autofocus

Olympus E-3: Autofocus

The fastest autofocus.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Chief Creative Director: Wain Choi
Art Director: Jaehyuk Jang
Photographer: Honik Lee
Published: November 2007

Your rating: None Average: 8 (91 votes)

Comments

Submitted by creative420 on Sun, 2008-02-03 22:50.

He he. Made me laugh.

Pogi5's picture
Submitted by Pogi5 on Sun, 2008-02-03 22:59.

What the? Wasn't this posted up a few months back? Either way I love this ad! ROFLCOPTER

Submitted by harshik suraiya on Mon, 2008-02-04 12:40.

yup! this was posted in the exhibition. i liked the approach.

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by novel on Sun, 2008-02-03 23:27.

love it!

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

Rajib's picture
Submitted by Rajib on Mon, 2008-02-04 00:09.

ha ha ha..... nice...

<<.... Method in Madness ....>>

Submitted by devkarthik on Mon, 2008-02-04 01:26.

clever.

- kk
http://kk-portfolio.blogspot.com

gienel's picture
Submitted by gienel on Mon, 2008-02-04 01:59.

Awesome Work LOve it

(my Life Is Design & Design Is my LIFE)

©IMKE's picture
Submitted by ©IMKE on Mon, 2008-02-04 03:03.

I M LOVIN IT

Submitted by whitespace on Mon, 2008-02-04 03:42.

Finally a camera brand honest enough to advertise to their core buyers.

Submitted by andrej dwin on Mon, 2008-02-04 05:01.

I like the small detail of the book the guy on right reads. James Webb, lol.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

jazarah's picture
Submitted by jazarah on Mon, 2008-02-04 05:29.

haha... then I should buy one :)

http://jazarah.net/blog/

Submitted by SeanMartin on Mon, 2008-02-04 06:21.

Sad, tired idea. Mediocre art direction.

In general, not much of an attempt to do anything at all.

Submitted by Mr.Top on Mon, 2008-02-04 09:33.

Funny! ;)

Submitted by Mr.Top on Mon, 2008-02-04 09:33.

Nice insight.

miguel's picture
Submitted by miguel on Mon, 2008-02-04 10:17.

Are they natural tits? Exellent retouch!!! hehehehehehehe

Submitted by Zekin on Mon, 2008-02-04 11:39.

Very funny...

for me was better if other men don't look her.

Submitted by o.m on Mon, 2008-02-04 13:12.

wow. ai'nt this advertising.

Submitted by musback on Mon, 2008-02-04 17:06.

Brilliant! absolutely brilliant.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com

Submitted by Duckman on Mon, 2008-02-04 18:23.

AUTOFOCUS :)))) So true...
_____________________________________________________
Trifles make perfection, and perfection is no trifle.

ivanshowfine's picture
Submitted by ivanshowfine on Mon, 2008-02-04 18:24.

gr8

Submitted by Rene Fractal on Mon, 2008-02-04 20:37.

Hahaha, make it a campaign man! It has mileage.

Submitted by Sudharshan on Tue, 2008-02-05 02:10.

Neat!!
TING!

Submitted by smilepig on Tue, 2008-02-05 03:05.

hey that's great.everyone look at her made more fun and insight.

Submitted by monchebeat on Tue, 2008-02-05 08:38.

ajaja, great idea and strong concept.....and very truly insigth

Submitted by as89 on Tue, 2008-02-05 10:25.

Very nice!!!!

second_creator's picture
Submitted by second_creator on Wed, 2008-02-06 00:52.

clicked

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

Submitted by mikepants2005 on Wed, 2008-02-06 10:49.

For once, a CRACKING ad! A+++

dan-perry's picture
Submitted by dan-perry on Tue, 2008-02-12 14:46.

Good stuff

Submitted by wapcaplet on Sun, 2008-02-17 06:36.

Lame. WRONG TYPE OF CAMERA FOR THIS AD!
Should've been for a hi-rez/fast zoom camera phone. Like the one that guy's holding. Y'know discreet. Not a big fat SLR.

Pervs.

Submitted by vitorjim on Tue, 2008-02-19 07:47.

http://vitorfreitas.wordpress.com/2008/02/19/olympus-autofocus/

...[Via]...

Submitted by JAG on Sun, 2008-07-06 19:48.

Great art direction. Postures perfectly balanced, black/white comp matches camera, brings out the skin-tones. Wow impact.