Olympus E3: Jaguar

Advertising Agency: Turn Creative
Creative Directors: Tony Hon
Art Director: Wai
Copywriter: Tony Hon
Photographer: Sandy Lee
Photo Retouch: Alex Liu
Published: November 2008

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32 comments

Guest commenter's picture
Guest commenter

Yeah...I don't know. Probably not so good.

ivan's picture
ivan

I know it's good. :)

Ivan Raszl, admin of AotW

DarkSide's picture
DarkSide
1068 pencils

Agree.
There is something good or new in this execution, but not enough to call it ¨good¨

cmotan's picture
cmotan
189 pencils

VERY GOOD - GOOD LINE, GOOD EXECUTION

kok's picture
kok

great copy

SeanMartin's picture
SeanMartin

"Nothing escapes" -- and yet there's a big ol' opening right in front.

Sorry, pass.

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No, I am not a media buyer.

ivan's picture
ivan

That's what I thought, but on closer look, there isn't any hole. It's barred.

Ivan Raszl, admin of AotW

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Nevertheless, there is incorrect grammar usage. They should have used the word "escapes" instead of "escape". The "s" is missing.

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"I have a screen name because not having one is for pussies."

kgeiger's picture
kgeiger
7102 pencils

The "s" was more likely than not lost in translation.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

That is exactly the problem and that's no excuse! I don't care if the ads are done by students, juniors or Stevie Wonder. A client or a Jury would never let this slide and neither will I. When is the last time you saw a Cannes or One Show winner with a obvious typo, translation or grammatical error?

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"I have a screen name because not having one is for pussies."

Blair Semenoff's picture
Blair Semenoff
651 pencils

Dude, you have me confused....I see an "s"

SeanMartin's picture
SeanMartin

Youre right. My bad.

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No, I am not a media buyer.

izmild's picture
izmild
770 pencils

Great idea related to benefit.

Guest commenter's picture
Guest commenter

the "s" in the word escape also was too fast...
but a nice idea - execution could be more fresh.

losvanvan's picture
losvanvan

Me gusto!!!
Creo qel copy de lo q nada escapa sobraba.

Guest commenter's picture
Guest commenter

i like it, it works very well :)

AXAY555's picture
AXAY555
582 pencils

when i read the line i too felt 'nothing escape' makes no meaning it should be 'nothing escapes'
other than that the idea is good it works...it would have been more eye catching if it was real in Ambient media in a zoo may be..but the poor cheetah would have suffered in the cage.

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there is art in everything.

iT-iS-i's picture
iT-iS-i
1721 pencils

That's not a cheetah mate, its a f'n jaguar.

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

hesham00's picture
hesham00
48 pencils

great.... love the idea... well done guys

.............................................................
www.heshamsamir.com

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Que agradable encontrarse con cosas tan nueva como esta, felicitaciones, no hay nada más que decir.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

funky_frogii's picture
funky_frogii
2536 pencils

love this.......

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest commenter's picture
Guest commenter

Interesting line!
The execution is not that good.
Think guys, think...

Could be great.

Guest commenter's picture
Guest commenter

Interesting concept, but please proof the work before it goes to the client. Basic advertising 101. Probably wasn't even a client. No one would approve 'Nothing Escape'. Sorry.

Guest commenter's picture
Guest commenter

China people.

Olympus E-3 auto focus. Nothing escapes.

cristinada's picture
cristinada
10 pencils

world's fastest auto focus => never miss a shot => nothing escapes => turn the camera into a prison, put a freakin' jag' in it and call it advertising. i'm not impressed.

des4graphic's picture
des4graphic
282 pencils

I don't like it..

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\\Graphic in every where.... look around you!\\

Guest's picture
Guest

the concept is alrite, but it may push a bit more by showing the beast is trapped, it struggles yet it can't get out of the cage. the wilder the jaguar is, the more powerful the machine is!(feeling like u dare to challenge!) And it doesn't have to make a cage look like a camera plus with the brand name hanging in the front, too hard sell...btw, the jaguar looks flat too, should it have a shadow on the wall as well?

Guest's picture
Guest

cannes silver!!!

andylefty's picture
andylefty
4537 pencils

Brilliant!

chinfeu's picture
chinfeu
37 pencils

I like it. But they should have used a cheetah instead of a jaguar, because a cheetah is faster...

iambusy's picture
iambusy
2219 pencils

sexy

busy.

Hadrons's picture
Hadrons
5743 pencils

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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