Olympus E-3: Autofocus

The fastest autofocus.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Chief Creative Director: Wain Choi
Art Director: Jaehyuk Jang
Photographer: Honik Lee
Published: November 2007

32 comments

creative420's picture
creative420
279 pencils

He he. Made me laugh.

Pogi5's picture
Pogi5
253 pencils

What the? Wasn't this posted up a few months back? Either way I love this ad! ROFLCOPTER

novel's picture
novel
190 pencils

love it!

Rajib's picture
Rajib
369 pencils

ha ha ha..... nice...

devkarthik's picture
devkarthik
409 pencils

clever.

- kk

gienel's picture
gienel
339 pencils

Awesome Work LOve it

imke's picture
imke
472 pencils

I M LOVIN IT

whitespace's picture
whitespace
1953 pencils

Finally a camera brand honest enough to advertise to their core buyers.

andrej dwin's picture
andrej dwin
937 pencils

I like the small detail of the book the guy on right reads. James Webb, lol.

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jazarah's picture
jazarah
1262 pencils

haha... then I should buy one :)

SeanMartin's picture
SeanMartin

Sad, tired idea. Mediocre art direction.

In general, not much of an attempt to do anything at all.

Mr.Top's picture
Mr.Top
728 pencils

Funny! ;)

Mr.Top's picture
Mr.Top
728 pencils

Nice insight.

miguel's picture
miguel
36 pencils

Are they natural tits? Exellent retouch!!! hehehehehehehe

Zekin's picture
Zekin
102 pencils

Very funny...

for me was better if other men don't look her.

o.m's picture
o.m
354 pencils

wow. ai'nt this advertising.

musback's picture
musback
355 pencils

Brilliant! absolutely brilliant.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com

Duckman's picture
Duckman
520 pencils

AUTOFOCUS :)))) So true...

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

ivanshowfine's picture
ivanshowfine
131 pencils

gr8

fractalrene's picture
fractalrene
1504 pencils

Hahaha, make it a campaign man! It has mileage.

Sudharshan's picture
Sudharshan
34 pencils

Neat!!

TING!

smilepig's picture
smilepig
254 pencils

hey that's great.everyone look at her made more fun and insight.

monchebeat's picture
monchebeat
114 pencils

ajaja, great idea and strong concept.....and very truly insigth

as89's picture
as89
27 pencils

Very nice!!!!

second_creator's picture
second_creator
754 pencils

clicked

copywriter

mikepants2005's picture
mikepants2005
504 pencils

For once, a CRACKING ad! A+++

wapcaplet's picture
wapcaplet
25 pencils

Lame. WRONG TYPE OF CAMERA FOR THIS AD!
Should've been for a hi-rez/fast zoom camera phone. Like the one that guy's holding. Y'know discreet. Not a big fat SLR.

Pervs.

JAG's picture
JAG
166 pencils

Great art direction. Postures perfectly balanced, black/white comp matches camera, brings out the skin-tones. Wow impact.

Migzter13's picture
Migzter13
973 pencils

Men's Eyes = the greatest auto-focus lens ever invented:D

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture
Guest

All looking good, but one great mistake is there,

All the guys should stand opposite to her to see her bxxbs

Also while she is bent down obviously the guys can see only the girls back.

Correct me if I'm wrong.

For me this ad fails in terms of technical details. :(

raajkmr's picture
raajkmr
9 pencils

All looking good, but one great mistake is there,

All the guys should stand opposite to her to see her bxxbs

Also while she is bent down obviously the guys can see only the girls back.

Correct me if I'm wrong.

For me this ad fails in terms of technical details. :(

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