Olympus Binoculars: Koala

Optical zoom. Olympus

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Typographer: Jeffrey Oley
Photographer: Adam Taylor
Retoucher: Electric Art
Account Service: Peter Bosilkovski

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30 comments

Mandla N's picture
Mandla N
90 pencils

WTF am sure this guy is seeing only black

wildbore's picture
wildbore
749 pencils

good job guys. well done!

Pauflies's picture
Pauflies
205 pencils

I think it reminds me one campaign of ¿Nikon? but exagerated (that's what makes de point!) and better done.

Good work!!!!
h

Patrizio's picture
Patrizio
157 pencils

Interesting. So the zoom is so strong, that the animals are being sucked towards the lens. Hmmm, but then I don't see anything anymore... However it still is interesting. But IMO the art direction could be better. Especially the one on the koala.

sodomy's picture
sodomy
262 pencils

I like it too, but i see somekind like this before.

everartz's picture
everartz
7611 pencils

there was an ad with a very similar idea very close to this concept done by nokia " please i dont have the link for it " and it was a lot funnier than this...
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Everartz

| Everartz |

FlyingDogs's picture
FlyingDogs
968 pencils

Not just Nokia, but like Pauflies said, for Nikon as well. Even Contract, Mumbai did it very recently for some binocular brand.

That makes this campaign 'not ground-breaking' but its still nice to see.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

johnny_corvair's picture
johnny_corvair
42 pencils

...ain't there similar ideas ALL the time???????

"it's all been done before"

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

That's exactly why I absolutely LOVED that "Stalking" long-copy ad campaign for another binocular brand we saw a little while ago. That was such a fresh, entertaining piece of work for the category!!

Frankly, I'm just about bored to tears looking at these same visual ideas for the same product over and over again...

wearmysocks's picture
wearmysocks
1085 pencils

Love these! Hilarious!
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Energizer Bunny arrested, charged with battery.

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Energizer Bunny arrested, charged with battery.

the Pun-isher's picture
the Pun-isher
228 pencils

done. done. done soooo many times

tsea's picture
tsea
123 pencils

funny. love it.

nkad007's picture
nkad007
96 pencils

intersting!

Davosk's picture
Davosk
4833 pencils

The executions far outweigh the idea.
There hasn't been a decent thing here for days.

otto54's picture
otto54
381 pencils

Brilliant, i love the animal's faces. sooo funny.

Rajib's picture
Rajib
369 pencils

Love it....

TrainRunner's picture
TrainRunner
225 pencils

Idea is great. photography is amazing.

robottttrockkkk's picture
robottttrockkkk
814 pencils

jajajaja, esta bueno.

[ http://eltubedeyou.blogspot.com ]

m í t i c o's picture
m í t i c o
676 pencils

Very Good Work

Viva Honduras !!!

dangerdude's picture
dangerdude
58 pencils

hilarious! (arent many great ideas repeated with modifications all the time? nobody complains about similar novels or movies)

bknowlden's picture
bknowlden
3647 pencils

Really nicely done. I'm willing to wager we'll see them in the next Archive...

Rog's picture
Rog
6094 pencils

Cute. But then, all us Aussies have a pet one.

>>>> That's not an ad. THIS is an ad.

smilepig's picture
smilepig
254 pencils

hey quite fun.good pic .I luv it

Junior's picture
Junior
63 pencils

Nice and funny. Liked it.

lucciano marisio's picture
lucciano marisio
166 pencils

el baile del koala (8)

repetidisimo el recurso

Lu

weedtweed's picture
weedtweed
62 pencils

funny, but unrealistic since that dude will probably see nothing but a black image through his binoculars.

i like it anyhow. :D

strongbone's picture
strongbone
107 pencils

funny...

1983's picture
1983
148 pencils

shity

1983's picture
1983
148 pencils

it dont deserves a a gold lion, maaaaaaaaayyyybeeee a bronze or a shortlist

ralphstieber's picture
ralphstieber
136 pencils

this is funny and good.

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