Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
Subscribe
Olympus Binoculars: Koala
Optical zoom. Olympus
Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Typographer: Jeffrey Oley
Photographer: Adam Taylor
Retoucher: Electric Art
Account Service: Peter Bosilkovski
Delicious
Digg
Reddit
Comments
WTF am sure this guy is seeing only black
One may miss the mark by aiming too high as too low.
good job guys. well done!
I think it reminds me one campaign of ¿Nikon? but exagerated (that's what makes de point!) and better done.
Good work!!!!
http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/
Interesting. So the zoom is so strong, that the animals are being sucked towards the lens. Hmmm, but then I don't see anything anymore... However it still is interesting. But IMO the art direction could be better. Especially the one on the koala.
I like it too, but i see somekind like this before.
there was an ad with a very similar idea very close to this concept done by nokia " please i dont have the link for it " and it was a lot funnier than this...
--
Everartz
Not just Nokia, but like Pauflies said, for Nikon as well. Even Contract, Mumbai did it very recently for some binocular brand.
That makes this campaign 'not ground-breaking' but its still nice to see.
-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
...ain't there similar ideas ALL the time???????
"it's all been done before"
That's exactly why I absolutely LOVED that "Stalking" long-copy ad campaign for another binocular brand we saw a little while ago. That was such a fresh, entertaining piece of work for the category!!
Frankly, I'm just about bored to tears looking at these same visual ideas for the same product over and over again...
Love these! Hilarious!
------------------------------------
Energizer Bunny arrested, charged with battery.
done. done. done soooo many times
funny. love it.
intersting!
The executions far outweigh the idea.
There hasn't been a decent thing here for days.
Brilliant, i love the animal's faces. sooo funny.
----------------------------
Advertising pass, pasta remain...
Love it....
<<.... Method in Madness ....>>
Idea is great. photography is amazing.
jajajaja, esta bueno.
[ http://eltubedeyou.blogspot.com ]
Very Good Work
Viva Honduras !!!
hilarious! (arent many great ideas repeated with modifications all the time? nobody complains about similar novels or movies)
Really nicely done. I'm willing to wager we'll see them in the next Archive...
--
brandon
www.brandonknowlden.com
Cute. But then, all us Aussies have a pet one.
>>>> That's not an ad. THIS is an ad.
hey quite fun.good pic .I luv it
Nice and funny. Liked it.
el baile del koala (8)
repetidisimo el recurso
Lu*
funny, but unrealistic since that dude will probably see nothing but a black image through his binoculars.
i like it anyhow. :D
that guy will see a TREE actually
P.S. currently this ad looks perverted
------------------------------------
artistic j pop http://i-portable.blogspot.com
funny...
shity
it dont deserves a a gold lion, maaaaaaaaayyyybeeee a bronze or a shortlist