Olympus Binoculars: Echidna

Optical zoom. Olympus

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Typographer: Jeffrey Oley
Photographer: Adam Taylor
Retoucher: Electric Art
Account Service: Peter Bosilkovski

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14 comments

reject_subject's picture
reject_subject
209 pencils

It's funny, I love it!

Grrrr's picture
Grrrr
1963 pencils

Simple idea, but why on earth the guy's holding the actual binoculars?

hilde capra's picture
hilde capra
4 pencils

very beautiful, compliments

doworkson's picture
doworkson
242 pencils

these are awesome and all but couldn't they have done different scenarios than just people animal watching? how about a basketball player or someshit... and either way no binocular ad will ever beat that stalking campaign.

ogilvyandmenon's picture
ogilvyandmenon
178 pencils

gota link/to the stalking campaign?

creativewannabe's picture
creativewannabe
81 pencils

Excellent. Simple idea. Impactful visuals.

DGCS's picture
DGCS
410 pencils

Come on, done before

noncynicaladguy's picture
noncynicaladguy
39 pencils

I don't know if it's been done before or not but I like em. Good campaign

Rog's picture
Rog
6094 pencils

Chortle!

>>>> That's not an ad. THIS is an ad.

smilepig's picture
smilepig
254 pencils

hey even the idea seems to be before ,but I luv the acting of the characters .look at its face!

exotic's picture
exotic
43 pencils

Me like

BrownSugar's picture
BrownSugar
104 pencils

dddaaaayyyyuumm me mate jeff oley bringing it down

lucciano marisio's picture
lucciano marisio
166 pencils

divertida, graficamente buena, pero hasta cuando repidiendo recursos.

Lu

Guest's picture
Guest

brilliant

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