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Olympus Binoculars: Echidna

Olympus Binoculars: Echidna
Your rating: None Average: 7.8 (22 votes)

Optical zoom. Olympus

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Typographer: Jeffrey Oley
Photographer: Adam Taylor
Retoucher: Electric Art
Account Service: Peter Bosilkovski

Comments

reject_subject's picture 188 pencils

It's funny, I love it!

Grrrr's picture 284 pencils

Simple idea, but why on earth the guy's holding the actual binoculars?

Tuyo Jydtep

hilde capra's picture 4 pencils

very beautiful, compliments

smile

doworkson's picture 242 pencils

these are awesome and all but couldn't they have done different scenarios than just people animal watching? how about a basketball player or someshit... and either way no binocular ad will ever beat that stalking campaign.

ogilvyandmenon's picture 178 pencils

gota link/to the stalking campaign?

creativewannabe's picture 81 pencils

Excellent. Simple idea. Impactful visuals.

DGCS's picture 253 pencils

Come on, done before

noncynicaladguy's picture 39 pencils

I don't know if it's been done before or not but I like em. Good campaign

'spreading the love'

Rog's picture 6110 pencils

Chortle!

>>>> That's not an ad. THIS is an ad.

smilepig's picture 239 pencils

hey even the idea seems to be before ,but I luv the acting of the characters .look at its face!

exotic's picture 43 pencils

Me like

exotic.deviantatr.com

BrownSugar's picture 104 pencils

dddaaaayyyyuumm me mate jeff oley bringing it down

Pass me that Glitter. I've got Turds to polish

lucciano marisio's picture 163 pencils

divertida, graficamente buena, pero hasta cuando repidiendo recursos.

Lu*

Guest's picture

brilliant

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