Olympus Binoculars: Echidna

Olympus Binoculars: Echidna
Average: 8 (32 votes)

Optical zoom. Olympus

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Typographer: Jeffrey Oley
Photographer: Adam Taylor
Retoucher: Electric Art
Account Service: Peter Bosilkovski

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14 comments

reject_subject's picture
211 pencils
reject_subjectWednesday, April 23, 2008 - 03:40

It's funny, I love it!

Grrrr's picture
1777 pencils
GrrrrWednesday, April 23, 2008 - 06:45

Simple idea, but why on earth the guy's holding the actual binoculars?

hilde capra's picture
4 pencils
hilde capraWednesday, April 23, 2008 - 08:18

very beautiful, compliments

doworkson's picture
242 pencils
doworksonWednesday, April 23, 2008 - 10:45

these are awesome and all but couldn't they have done different scenarios than just people animal watching? how about a basketball player or someshit... and either way no binocular ad will ever beat that stalking campaign.

ogilvyandmenon's picture
178 pencils
ogilvyandmenonWednesday, April 23, 2008 - 23:29

gota link/to the stalking campaign?

creativewannabe's picture
81 pencils
creativewannabeWednesday, April 23, 2008 - 10:54

Excellent. Simple idea. Impactful visuals.

DGCS's picture
388 pencils
DGCSWednesday, April 23, 2008 - 18:55

Come on, done before

noncynicaladguy's picture
39 pencils
noncynicaladguyWednesday, April 23, 2008 - 19:36

I don't know if it's been done before or not but I like em. Good campaign

Rog's picture
6108 pencils
RogWednesday, April 23, 2008 - 22:33

Chortle!

>>>> That's not an ad. THIS is an ad.

smilepig's picture
254 pencils
smilepigWednesday, April 23, 2008 - 23:47

hey even the idea seems to be before ,but I luv the acting of the characters .look at its face!

exotic's picture
43 pencils
exoticThursday, April 24, 2008 - 02:49

Me like

BrownSugar's picture
104 pencils
BrownSugarThursday, April 24, 2008 - 10:30

dddaaaayyyyuumm me mate jeff oley bringing it down

lucciano marisio's picture
163 pencils
lucciano marisioSunday, April 27, 2008 - 02:41

divertida, graficamente buena, pero hasta cuando repidiendo recursos.

Guest's picture
GuestFriday, January 30, 2009 - 04:53

brilliant