Olympus Binoculars: Echidna
Optical zoom. Olympus
Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Typographer: Jeffrey Oley
Photographer: Adam Taylor
Retoucher: Electric Art
Account Service: Peter Bosilkovski



Comments
It's funny, I love it!
Simple idea, but why on earth the guy's holding the actual binoculars?
Tuyo Jydtep
very beautiful, compliments
smile
these are awesome and all but couldn't they have done different scenarios than just people animal watching? how about a basketball player or someshit... and either way no binocular ad will ever beat that stalking campaign.
gota link/to the stalking campaign?
Excellent. Simple idea. Impactful visuals.
Come on, done before
I don't know if it's been done before or not but I like em. Good campaign
'spreading the love'
Chortle!
>>>> That's not an ad. THIS is an ad.
hey even the idea seems to be before ,but I luv the acting of the characters .look at its face!
Me like
exotic.deviantatr.com
dddaaaayyyyuumm me mate jeff oley bringing it down
Pass me that Glitter. I've got Turds to polish
divertida, graficamente buena, pero hasta cuando repidiendo recursos.
Lu*
brilliant
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