Olympus Binoculars: Cockatoo
Optical zoom. Olympus
Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Typographer: Jeffrey Oley
Photographer: Adam Taylor
Retoucher: Electric Art
Account Service: Peter Bosilkovski
14 comments
You see so close that you don't see.
Is this a plus?
esteb, u write idiot comment.
Is this a plus?
It's not meant to be taken literally. It's a poetic exaggeration.
Ivan Raszl, admin of AotW
Sure. Like everything else in advertising. Excellent campaign.
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Matt Damon
I like the quality of the photos, very beautiful. I love the detail of feather.
nice :-)
Can anyone explain. It seems we all come to this site for some kind of inspiration-i know i do.but these days all the ads tend to look and feel the same. If we all creatives pool their resources from the same place, isn't it natural that all the concepts and ads look the same. Take the above campaign for instances-I've seen this idea on this exact same site a few months ago.
Yes I know...blah, blah, get to the point.
Don't google your concept or use this as your only point of entry. Go see a play/Opera/ gang shootout or Koala giving birth. Get away from your desk and interact with real people.
Peace
You're right. But there is always a next level. Getting inspiration from different sources is indeed very useful.
Ivan Raszl, admin of AotW
Surely they should have had a guy with a huge pair of breasts in his face!
Haha! Nice. ;)
Ivan Raszl, admin of AotW
...and THERE'S our viral campaign!
>>>> That's not an ad. THIS is an ad.
Nicely executed; unfortunately though, I've seen this concept before. Nikon, Nokia and an Indian binocular brand).
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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
No me gusta para nada, siempre repitiendo las mismas ideas