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Olympus Binoculars: Cockatoo

Olympus Binoculars: Cockatoo
Your rating: None Average: 6 (20 votes)

Optical zoom. Olympus

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Typographer: Jeffrey Oley
Photographer: Adam Taylor
Retoucher: Electric Art
Account Service: Peter Bosilkovski

Comments

esteb's picture 203 pencils

You see so close that you don't see.
Is this a plus?

www.lucabartoli.info's picture 34 pencils

esteb, u write idiot comment.
Is this a plus?

ivan's picture

It's not meant to be taken literally. It's a poetic exaggeration.

theanc's picture 2458 pencils

Sure. Like everything else in advertising. Excellent campaign.

http://augustocorreia.carbonmade.com

Inverted's picture 195 pencils

Matt Damon

mingmac's picture 16 pencils

I like the quality of the photos, very beautiful. I love the detail of feather.

booble's picture 89 pencils

nice :-)

the Pun-isher's picture 214 pencils

Can anyone explain. It seems we all come to this site for some kind of inspiration-i know i do.but these days all the ads tend to look and feel the same. If we all creatives pool their resources from the same place, isn't it natural that all the concepts and ads look the same. Take the above campaign for instances-I've seen this idea on this exact same site a few months ago.
Yes I know...blah, blah, get to the point.

Don't google your concept or use this as your only point of entry. Go see a play/Opera/ gang shootout or Koala giving birth. Get away from your desk and interact with real people.
Peace

ivan's picture

You're right. But there is always a next level. Getting inspiration from different sources is indeed very useful.

mikepants2005's picture 438 pencils

Surely they should have had a guy with a huge pair of breasts in his face!

ivan's picture

Haha! Nice. ;)

Rog's picture 6110 pencils

...and THERE'S our viral campaign!

>>>> That's not an ad. THIS is an ad.

FlyingDogs's picture 972 pencils

Nicely executed; unfortunately though, I've seen this concept before. Nikon, Nokia and an Indian binocular brand).

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

lucciano marisio's picture 163 pencils

No me gusta para nada, siempre repitiendo las mismas ideas

Lu*

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