Olympus Binoculars: Cockatoo

Optical zoom. Olympus

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Typographer: Jeffrey Oley
Photographer: Adam Taylor
Retoucher: Electric Art
Account Service: Peter Bosilkovski

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14 comments

esteb's picture
esteb
673 pencils

You see so close that you don't see.
Is this a plus?

www.lucabartoli.info's picture
www.lucabartoli.info
36 pencils

esteb, u write idiot comment.
Is this a plus?

ivan's picture
ivan

It's not meant to be taken literally. It's a poetic exaggeration.

Ivan Raszl, admin of AotW

theanc's picture
theanc
2778 pencils

Sure. Like everything else in advertising. Excellent campaign.

http://augustocorreia.carbonmade.com

Inverted's picture
Inverted
193 pencils

Matt Damon

mingmac's picture
mingmac
16 pencils

I like the quality of the photos, very beautiful. I love the detail of feather.

booble's picture
booble
89 pencils

nice :-)

the Pun-isher's picture
the Pun-isher
228 pencils

Can anyone explain. It seems we all come to this site for some kind of inspiration-i know i do.but these days all the ads tend to look and feel the same. If we all creatives pool their resources from the same place, isn't it natural that all the concepts and ads look the same. Take the above campaign for instances-I've seen this idea on this exact same site a few months ago.
Yes I know...blah, blah, get to the point.

Don't google your concept or use this as your only point of entry. Go see a play/Opera/ gang shootout or Koala giving birth. Get away from your desk and interact with real people.
Peace

ivan's picture
ivan

You're right. But there is always a next level. Getting inspiration from different sources is indeed very useful.

Ivan Raszl, admin of AotW

mikepants2005's picture
mikepants2005
504 pencils

Surely they should have had a guy with a huge pair of breasts in his face!

ivan's picture
ivan

Haha! Nice. ;)

Ivan Raszl, admin of AotW

Rog's picture
Rog
6094 pencils

...and THERE'S our viral campaign!

>>>> That's not an ad. THIS is an ad.

FlyingDogs's picture
FlyingDogs
968 pencils

Nicely executed; unfortunately though, I've seen this concept before. Nikon, Nokia and an Indian binocular brand).

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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

lucciano marisio's picture
lucciano marisio
166 pencils

No me gusta para nada, siempre repitiendo las mismas ideas

Lu

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