Olympus: Bigfoot

New SP-565UZ with 20x ultra zoom.

Advertising Agency: BBDO/Proximity Malaysia
Chief Creative Officer: Ronald Ng
Executive Creative Director: Mun
Designers / Art Director / Copywriters: Mun
Illustrator: Gary Lim

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10 comments

bknowlden's picture
bknowlden
3647 pencils

Visually beautiful, but doesn't seem to be very much of a strategy to these.

Wordnerd's picture
Wordnerd
6662 pencils

this gives me a headache. and without the title i wouldn't get shit.

and if you make an ad for a camera, the visual shouldn't look like a black and white drawing. that's confusing like hell

monicamexico's picture
monicamexico
830 pencils

Don't get it.

NastyJester's picture
NastyJester
744 pencils

Same here.

America's picture
America
57 pencils

I like it. The subjects are in places you can't close to

Guest's picture
Guest

the idea is a picture within a picture...once you get the whole picture the concept zooms big in your face..

Guest's picture
Guest

nice. Trihan

Guest's picture
Guest

Only those of us in the business would take the time to figure this out. FAIL.

eldeadevis's picture
eldeadevis
306 pencils

When an ad only works after you read the name they choose for it, you know it´s garbage. This ad won´t sell a single camera in the "real world".

Guest's picture
Guest

Look closely at the centre of these ads, there's something on it. Just do not underestimate the capability of audience in getting the hidden meaning behind it.

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