Olympus: Arm, 2

Introducing the anti-handshake E-520.

Advertising Agency: Turn Creative, Hong Kong
Creative Directors: Tony Hon
Copywriter: Tony Hon
Photographer: Ricky Wong
Retoucher: Alex Liu

Published: 
June, 2008

17 comments

ahmed ragheb's picture
ahmed ragheb
297 pencils

really awful !!

Adaddicted's picture
Adaddicted
3435 pencils

Second stupid thing of the series..!

withalltherespects

Frits Harkema's picture
Frits Harkema
713 pencils

truly unmoving.

shades's picture
shades
78 pencils

turd polishing at it's best.

StuartLittle's picture
StuartLittle
468 pencils

Not Again

johnston's picture
johnston
144 pencils

Guys, why do you leave such cruel and harsh criticism? If you don't like something, say so respectfully. Let's be constructive, not destructive.

And no, this isn't my ad.

XL's picture
XL
214 pencils

But it IS bad. Just like the other one they posted, the only that that ISN'T locked down is the hand. Which happens to be the best part for messing up still photos. It's flawed thinking. It's poorly executed. And it's a weak strategy. I think the negative comments are apt in this case. It's a really bad campaign. And as if they didn't take the comments to hear from the first ad, they went and posted a second one,too.

What would your comments be, then, johnston?

StuartLittle's picture
StuartLittle
468 pencils

Beacuse this forum is meant for criticism, be prepared

StuartLittle's picture
StuartLittle
468 pencils

Beacuse this forum is meant for criticism, be prepared

fersvax's picture
fersvax
1239 pencils

NOOOOOOOOOOOO!!!!!!! Deja Vu!

FER.

NatalieM's picture
NatalieM
1685 pencils

As I'm sure you already know, a hand can move separate from the arm. Hence, holding down the arm and not the hand does nothing to terminate handshake. You might want to rethink this creative.

ganeshok's picture
ganeshok
153 pencils

Samsung had a better one. Where the CU shot of an old woman holding the camera was the idea.
I am lazy to search for the link. so search it yourself.

Ganesh. S

samuelcarlos's picture
samuelcarlos
110 pencils

Could it get any more literal and any less conceptual.

silenciorn's picture
silenciorn
153 pencils

pls put some more work on it... looks cheap.

si fai il mio nome, non ci sono più...

ricky.vinluan's picture
ricky.vinluan
62 pencils

How will you position your product to CANON and NIKON if you have this kind of AD. Think more.

Ehab Bakr's picture
Ehab Bakr
2 pencils

very very nice

tinotino's picture
tinotino

dont work.. i see a bad camera...

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