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Comments (44)

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Highest Rated

Guest's picture
Guest

big lol

Rboyle's picture
Rboyle
Activity Score 34

You could still have a shakey hand.

JAGGY's picture
JAGGY
Activity Score 1382

Exactly.

Jaggy, MICA Ahmedabad

vwray81's picture
vwray81
Activity Score 256

Yep I was thinking the same thing too.

And OMGOSH anti-shake technology in a camera? Wow! This is truly technology of the future. Did you also know that television sets come in color? I shit you not! lol

Guest's picture
Guest

big lol

theanc's picture
theanc
Activity Score 2783
fersvax's picture
fersvax
Activity Score 1239

Too literal.

FER.

Frits Harkema's picture
Frits Harkema
Activity Score 713

And now a different angle.

tomotzi's picture
tomotzi
Activity Score 51

this hurts.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Ugg, horrible, horrible, horrible.
either over retouched or bad CGI on the straps aswell.

www.jpmountford.com

Pinescliff's picture
Pinescliff
Activity Score 42

it's cool. just take it outside into the environment. and take more hours of photoshop.

bknowlden's picture
bknowlden
Activity Score 3647

I agree, I mean I have no idea of the budget, but if this were a full environment and someone bolted to a tree or something these would be a lot more impactful. But then again, it' much easier to art direct an ad thats finished.

stateoftheart's picture
stateoftheart
Activity Score 181

i think they're getting their arms and hands mixed up.

MonsieurD.'s picture
MonsieurD.
Activity Score 42

Hummm... idea its ok. Bad art direction.

Marc G's picture
Marc G
Activity Score 20

LOL please tell me its a joke!

sumbody's picture
sumbody
Activity Score 134

Yeah that's so cool…talk about anti-HAND-shake…and the only thing that is'nt fixed is…the HAND…ta daa

ChuckNorris's picture
ChuckNorris
Activity Score 834

Funny, there is no art director in the credits.

chunkylover's picture
chunkylover
Activity Score 51

LAME!!!!!!!!!

Crisp One's picture
Crisp One
Activity Score 2005

LAMER!!!!!!!

LeeHarvey's picture
LeeHarvey
Activity Score 3045

LAMEST!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

shoot's picture
shoot
Activity Score 36

ryt.

justeelona's picture
justeelona
Activity Score 27

lame .......

ahpitt's picture
ahpitt
Activity Score 342

No surprise!

sonucoues2002's picture
sonucoues2002
Activity Score 804

gud idea

StuartLittle's picture
StuartLittle
Activity Score 468

Visual conveys the wrong message. Camera is so unreliable that after having ur arm tied ur hand may still shake.

Adaddicted's picture
Adaddicted
Activity Score 3435

Not at all honest to the statement.

withalltherespects

wickedcheese's picture
wickedcheese
Activity Score 84

All hail the power of a tripod!

EddieZhao210004's picture
EddieZhao210004
Activity Score 68

oh, wrong concept! Image stability system or anti-arm-shake system? No insight! I guess they dont know what the anti-shake system is.

tamer samy's picture
tamer samy
Activity Score 681

awesome..

TAMER SAMY
www.leapstudios.net

kshitijsalve's picture
kshitijsalve
Activity Score 25

This doesn't make sense... if the technology is anti-shake, why nail the hand???

funky_frogii's picture
funky_frogii
Activity Score 2536

i think a tripod stand used in difficult places,
would this be better?

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

SuperChicMillionaire's picture
SuperChicMillionaire
Activity Score 34

Anti-handshake? agree with many comments above, execution failed...

pushpy's picture
pushpy
Activity Score 21

learn more about camera. But atleast you guys tried something.

Mai_Maged's picture
Mai_Maged
Activity Score 123

creative idea ;)

uvendire's picture
uvendire
Activity Score 28

why is anti-handshake important as a feature of a camera?
what is the benefit of anti-handshake to SLR users?

I am looking for a camera to own and olympus with this ad is far from motivating me for their brand.
Creatively this idea reminds us a lot the canon "steady shot" capaign (cheeta, the baseball player...) which is a great campaign to me.

Olympus, however with "the fastest autofocus" ad, did really good. Remember?
http://adsoftheworld.com/media/print/olympus_e_3_autofocus?size=_original

mara's picture
mara
Activity Score 64

Try using a robotic hand instead. At least it adds a twist to it.

mansoor khan's picture
mansoor khan
Activity Score 35

nice idea

mrtalented's picture
mrtalented
Activity Score 2171

silly

Kateter's picture
Kateter
Activity Score 2029

anti-shake?

I thought it's too heavy.

LAMESTEST!

puppiepoppy's picture
puppiepoppy
Activity Score 1634

The ad reads this...

With this shitty camera, you need to bolt your hand to get a decent picture.

I'm SOOOOOO not buying this camera.

Umberto Vonspiel's picture
Umberto Vonspiel
Activity Score 81

Yep. It's somehow frightening.

-

Marcela Cáceres's picture
Marcela Cáceres
Activity Score 108

Too literal and looks awful... Someone was very tired when they got this brief...

LTFournier's picture
LTFournier
Activity Score 64

badddddddd

homutmiranda's picture
homutmiranda
Activity Score 37

guys, it doesn't matter if the hand will still shake even the arm is locked. What really matters is putting an abstract & simple idea onto paper, not too much logic! i think the creative directors have done a quite good job in conveying the message for the brand as well as connecting consumers with the brand. However, they should perhaps push a bit harsher on the execution, for instance, asking themeselves possible reverse responses & admit the business world does not have much room for idealism.

jamshed_nawaz's picture
jamshed_nawaz
Activity Score 10

dont know who was inspired first....similar concept - different POV. by canon or viceversa by olympus

http://adsoftheworld.com/media/print/canon_baseball

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