Olympikus: Runner 3

Olympikus Tube. Full Shock Absorption.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Rafael Bohrer
Copywriter: Tiago Mattos
Illustrator: Casulo
Photographer: Claudio Menghetti

February 2008


getconnected2001's picture
987 pencils

Hmmmm........ graphics being the same,they are still different.
More appropriate to the previous category.

wolfson's picture
89 pencils

onde esta a criatividade?
¿donde esta la creatividad?
Where are the creativity?



matita's picture
488 pencils

Please stop, four times the same comment!

Tiago Mattos's picture
Tiago Mattos
2 pencils


It´s OBVIOUS that both campaigns were based on Klimas' work.

The question is: why it´s not creative? Besides God, nobody has been created nothing in our History. We are all just reorganizing the same information in a different way.

This is not the first, and no longer will be the last case ART is souce for advertising. Just two exemples: remember Honda GRRRR and COG? Both Cannes' Grand Prix? Both had inspiration on art.

But the subject here is not that. It´s the coincidence between Loctite and Olympikus campaigns.

It´s interesting to see how the same graphic solution can be used to two completely needs.

I believe Olympikus is more effective, once the relation between the product and the artist word is not so obvious. But everybody is allowed to disagree.

MonsieurD.'s picture
42 pencils

I agree, only we have to try "taking" the inspiration, after that, is about transformation. I see these campaigns exactly the same. If I change their logo it'd work.

dragon's picture
113 pencils

The Honda GRRRR GP Cannes, besides to have a good art, has a concept too.
Sorry but i disagree with you with that, sorry.

theanc's picture
2783 pencils

AlmapBBDO has done a much better campaign for the same attibute of Mizuno.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

de_felice's picture
4 pencils
R. Rinaldi's picture
R. Rinaldi
686 pencils


McBain5000's picture
115 pencils

Forced, obviously to incorporate the art direction. The concept is backwards!

bknowlden's picture
3647 pencils

Someone should have spent the money and had real people shattering. It would have worked much better in my opinion.

strongbone's picture
107 pencils

Rewind. Loctite Supeglue.

Log in or register to post comments