andreabecon@yahoo.it's picture
81 pencils

Heavy, but works.

swee2's picture
12 pencils

good one...

FlyingDogs's picture
968 pencils

Pretty nice campaign.


crazylegz's picture
92 pencils

it's not nice. Not nice at all. It's like if you lose weight instead of losing faith in God, or losing confidence in yourself etc. etc. you'd be a better person or sth.

All ears's picture
All ears
233 pencils

I like the art and the line.

Gutts's picture
40 pencils

very nice!
a fresh way to handle that topic!
it works fine. may be a bit provocative -
but who cares?
well done guys!

Diego Jarrin's picture
Diego Jarrin
57 pencils

nice nice nice

ogilvyandmenon's picture
178 pencils

i dint get the dad angle :(

drunk dave's picture
drunk dave
1066 pencils

if only you had a copywriter

Puly13795's picture
42 pencils

This one needs new copy. The other two work well because we can assume that they've been rejected and lost all hope of finding love because they're fat.

I'm not sure how his dad dying relates back to his weight, unless he died because he was fat, in which case, it should be more clear.

Srivatss N Iyer's picture
Srivatss N Iyer
121 pencils

makes no sense. utter nonsense

raavigeorgian's picture
2444 pencils

very clever...nice

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