The only thing worth losing is weight.
Advertising Agency: Rediffusion DYR, New Delhi, India
Creative Directors : Daniel Upputuru, Abhinav Pratiman
Copywriter: Bhavna Kher
Art Director / Illustrator: Arnab Ray
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
12 Comments
Heavy, but works.
good one...
Pretty nice campaign.
-----------------------------------------
http://godwindmello.blogspot.com
it's not nice. Not nice at all. It's like if you lose weight instead of losing faith in God, or losing confidence in yourself etc. etc. you'd be a better person or sth.
I like the art and the line.
very nice!
a fresh way to handle that topic!
it works fine. may be a bit provocative -
but who cares?
well done guys!
nice nice nice
i dint get the dad angle :(
if only you had a copywriter
This one needs new copy. The other two work well because we can assume that they've been rejected and lost all hope of finding love because they're fat.
I'm not sure how his dad dying relates back to his weight, unless he died because he was fat, in which case, it should be more clear.
makes no sense. utter nonsense
very clever...nice