Olympia Gym: Faith

Olympia Gym: Faith

The only thing worth losing is weight.

Advertising Agency: Rediffusion DYR, New Delhi, India
Creative Directors : Daniel Upputuru, Abhinav Pratiman
Copywriter: Bhavna Kher
Art Director / Illustrator: Arnab Ray

Your rating: None Average: 4.6 (5 votes)

Comments

Submitted by becon on Wed, 2008-04-09 03:41.

Heavy, but works.

Submitted by swee2 on Wed, 2008-04-09 03:53.

good one...

Submitted by 73dpi on Wed, 2008-04-09 04:13.

Pretty nice campaign.

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http://godwindmello.blogspot.com

Submitted by crazylegz on Wed, 2008-04-09 05:51.

it's not nice. Not nice at all. It's like if you lose weight instead of losing faith in God, or losing confidence in yourself etc. etc. you'd be a better person or sth.

Submitted by All ears on Wed, 2008-04-09 06:04.

I like the art and the line.

Submitted by Gutts on Wed, 2008-04-09 08:12.

very nice!
a fresh way to handle that topic!
it works fine. may be a bit provocative -
but who cares?
well done guys!

Diego Jarrin's picture
Submitted by Diego Jarrin on Wed, 2008-04-09 12:20.

nice nice nice

ogilvyandmenon's picture
Submitted by ogilvyandmenon on Wed, 2008-04-09 15:52.

i dint get the dad angle :(

Submitted by ajay create on Thu, 2008-04-10 02:33.

I too dint get the dad angle

Submitted by drunk dave on Thu, 2008-04-10 12:13.

if only you had a copywriter

Submitted by Puly13795 on Thu, 2008-04-10 14:35.

This one needs new copy. The other two work well because we can assume that they've been rejected and lost all hope of finding love because they're fat.

I'm not sure how his dad dying relates back to his weight, unless he died because he was fat, in which case, it should be more clear.