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Published/Aired: 
April 2008
Description: 

The only thing worth losing is weight.

Advertising Agency: Rediffusion DYR, New Delhi, India
Creative Directors: Daniel Upputuru, Abhinav Pratiman
Copywriter: Bhavna Kher
Art Director / Illustrator: Arnab Ray

Comments (12)

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Highest Rated

raavigeorgian's picture
raavigeorgian
Activity Score 2444

very clever...nice

andreabecon@yahoo.it's picture
andreabecon@yahoo.it
Activity Score 81

Heavy, but works.

swee2's picture
swee2
Activity Score 12

good one...

FlyingDogs's picture
FlyingDogs
Activity Score 968

Pretty nice campaign.

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http://godwindmello.blogspot.com

crazylegz's picture
crazylegz
Activity Score 92

it's not nice. Not nice at all. It's like if you lose weight instead of losing faith in God, or losing confidence in yourself etc. etc. you'd be a better person or sth.

All ears's picture
All ears
Activity Score 233

I like the art and the line.

Gutts's picture
Gutts
Activity Score 40

very nice!
a fresh way to handle that topic!
it works fine. may be a bit provocative -
but who cares?
well done guys!

Diego Jarrin's picture
Diego Jarrin
Activity Score 57

nice nice nice

ogilvyandmenon's picture
ogilvyandmenon
Activity Score 178

i dint get the dad angle :(

drunk dave's picture
drunk dave
Activity Score 1066

if only you had a copywriter

Puly13795's picture
Puly13795
Activity Score 42

This one needs new copy. The other two work well because we can assume that they've been rejected and lost all hope of finding love because they're fat.

I'm not sure how his dad dying relates back to his weight, unless he died because he was fat, in which case, it should be more clear.

Srivatss N Iyer's picture
Srivatss N Iyer
Activity Score 121

makes no sense. utter nonsense

raavigeorgian's picture
raavigeorgian
Activity Score 2444

very clever...nice

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