The only thing worth losing is weight.
Advertising Agency: Rediffusion DYR, New Delhi, India
Creative Directors : Daniel Upputuru, Abhinav Pratiman
Copywriter: Bhavna Kher
Art Director / Illustrator: Arnab Ray
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12 Comments
Fantastic art.
poor creative dept.!
I like how they play with the word 'lost' but that's the only thing. I don't feel this ad is very engaging.
ILLUSTRATION / DESIGN www.philippertl.co.uk
www.philippertl.co.uk
very nice!
a fresh way to handle that topic!
it works fine. may be a bit provocative -
but who cares?
well done guys!
I like this one the best because you do not have to see an expression on the man's face. The body language alone carries a very lonesome feel that I think works better than just a frown and eyes that stare into the abyss.
Agree mpindy. The body language really conveys that sense of despair. My only reservation is that these people look so devestated and hopeless I wonder if they can summon up the fortitude to hit the gym and reclaim their lost self-esteem.
i think this is offensive
I bet you're fat.
Pretty boring for a gym.
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brandon
www.brandonknowlden.com
This suggests he was actually confident about the way he looked before he started chatting her up... That's very bold of him. Respect.
nice message... i like it.
didn't like it at all