The day after is more relaxed for those who wear condoms.
Advertising Agency: age, São Paulo, Brazil
Creative Directors: Paulo Pretti
Art Directors: Paulo Pretti, Henrique Mattos
Copywriter: Luiz Gustavo Fonseca
Photographer: Cláudio Elisabetsky
Published: October 2007
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20 Comments
I don't know why but for me, this sucks. Itdoes work but then just frustrates me.
It has that feeling that everybody has tried to add another aspect to what should have been a simple idea.
We're going to need more lube.
I don't know why but for me, this sucks. Itdoes work but then just frustrates me.
It has that feeling that everybody has tried to add another aspect to what should have been a simple idea.
We're going to need more lube.
Yeah right? Who made up that bullshit fact?
If you wear a condom, you won't have to worry the day after. It's pretty obvious for me.
It's a nice ad. Not groundbreaking, but gets the point across to the target.
Dramatising relaxation. Though you rather feel stressed when NOT using a condom, than feeling relaxed after using one.
Is it hard to advertise a condoms brand, rather than a category- condoms? I wonder. Does this kind of ads increase sales for Durex. I think it does, considering a supposed public exposure and impact.
One might say: yep, I need to feel that relaxation, I gotta try condoms, I'll have a..mm..Durex.
I dunno---going to school/work/etc. in a bath towel doesn't seem very relaxing to me. I get the idea, but it doesn't feel very tight.
Ok, everything is clear. But i'll probably go to work in towel and smoke a lot if i'm thinking seriously about something that makes me worried.
It could be cool for a prolonging pleasure condoms.
he'll die from smoking anyway so why worry about using a condom?
good comment*
*sarcasm.
he may not die of aids, but of cancer....
rocking
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I think it's a good ad. Not GREAT, but very good. And I also think that most of the comments in here are extremely stupid.
trying too hard to get to the point... and it looks more like he just got done having sex as apose to the day after. and the worry never kicks in until about a month later when that girl you had sex with calls you out of the blue. [thats where your idea is]
and just as a general question because i have no clue, who worries more, dudes or chicks?
i like the concept but i think it's targeting the student while it should be targeting the males in general.
man in ofc would be much better.
regards,
Nazir
Why need 4?
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hmmm I try to understand it.
this action's done after sex and if you wear condom you still be happy to do like this in other places? why? i don't get it. you have to show to anyone that last night you had a safe sex????
Get the idea but trying too hard. A dude chilling with a cigarette in a toga in a classroom is a bit of a stretch. And shouldn't the line read "The day after is more relaxing for those who wear condoms?"
the insight seems good, but the execution doesn't live up to the mark. i mean, come on, relaxing in school wearing a towel???
no, no, no.
i like it.
about the cigarete: why are you people so politically correct?
that could be a "joint".
hehehe.
about the towell: please, dont take ads so literally.
it is just a representation of the guy feeling of "nothing to worry about it"
ok, not outstanding, but works well.
you said everything.... at least one good comment....