Olivia Women's Magazine: Heaven is full

Heaven is full. No need to be nice.
A magazine for women with attitude.

Advertising Agency: TBWAPHS, Helsinki, Finland
Creative Director: Eka Ruola
Art Director: Minna Lavola
Copywriters: Minna Ronkko, Anne Kuusela
Designer: Paula Orre
Illustrator: Rithuset/Stockholm
Content Strategists: Jaana Haapala, Minna Helske
Account Executive: Johanna Paavilainen
Agency Producer: Elena Berger
Published: May 2007

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8 comments

washiam's picture
washiam
443 pencils

I tried, but....
Who can help me out here?

ivan's picture
ivan

I posted this campaign because of its strangeness. Totally unexpected.

Ivan Raszl, admin of AotW

Besha's picture
Besha
299 pencils

No me gusta para nada!

ellehcimeo's picture
ellehcimeo
3522 pencils

A magazine for strange women. Hook me up!

addyhoch10's picture
addyhoch10
2592 pencils

i like how all the elements clash.

Beatboxer's picture
Beatboxer
1519 pencils

Headline is better than the other one. She looks like a good girl, tough... She looks nice! What is a nice, beautiful, glamorous 70's girl doing with that magazine? Maybe she's speaking to God...

Oh, and by the way, Heaven is not full. It's just closed for repairs.

Hand's picture
Hand
195 pencils

Heaven is not full. It's just closed for repairs. --> LOL :D

i like the illustration, not the campaign
so what is it? a magazine for bitches?

sagas21's picture
sagas21
27 pencils

Querido Dios, te pido que los publicistas dejen de encasillar a las mujeres y su intelecto, y si es un magazin para mujeres con actutud no la veo, la contradicción y el uso de antiguas estéticas no son lo suficientemente relevantes para generar un real y verdadero contraste..o por lo menos relevante.

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