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Olivia Women's Magazine: Heaven is full

Olivia Women's Magazine: Heaven is full
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Heaven is full. No need to be nice.
A magazine for women with attitude.

Advertising Agency: TBWAPHS, Helsinki, Finland
Creative Director: Eka Ruola
Art Director: Minna Lavola
Copywriters: Minna Ronkko, Anne Kuusela
Designer: Paula Orre
Illustrator: Rithuset/Stockholm
Content Strategists: Jaana Haapala, Minna Helske
Account Executive: Johanna Paavilainen
Agency Producer: Elena Berger
Published: May 2007

Comments

washiam's picture 441 pencils
washiam | Tue, 2007-05-29 03:20

I tried, but....
Who can help me out here?

ivan's picture
ivan | Tue, 2007-05-29 03:29

I posted this campaign because of its strangeness. Totally unexpected.

Besha's picture 299 pencils
Besha | Tue, 2007-05-29 08:24

No me gusta para nada!

ellehcimeo's picture 3536 pencils
ellehcimeo | Tue, 2007-05-29 08:43

A magazine for strange women. Hook me up!

addyhoch10's picture 2603 pencils
addyhoch10 | Tue, 2007-05-29 09:08

i like how all the elements clash.

Beatboxer's picture 1523 pencils
Beatboxer | Tue, 2007-05-29 11:07

Headline is better than the other one. She looks like a good girl, tough... She looks nice! What is a nice, beautiful, glamorous 70's girl doing with that magazine? Maybe she's speaking to God...

Oh, and by the way, Heaven is not full. It's just closed for repairs.

Hand's picture 197 pencils
Hand | Tue, 2007-05-29 12:09

Heaven is not full. It's just closed for repairs. --> LOL :D

i like the illustration, not the campaign
so what is it? a magazine for bitches?

sagas21's picture 27 pencils
sagas21 | Tue, 2007-05-29 12:15

Querido Dios, te pido que los publicistas dejen de encasillar a las mujeres y su intelecto, y si es un magazin para mujeres con actutud no la veo, la contradicción y el uso de antiguas estéticas no son lo suficientemente relevantes para generar un real y verdadero contraste..o por lo menos relevante.

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