Olivia Women's Magazine: Heaven is full

Olivia Women's Magazine: Heaven is full

Heaven is full. No need to be nice.
A magazine for women with attitude.

Advertising Agency: TBWAPHS, Helsinki, Finland
Creative Director: Eka Ruola
Art Director: Minna Lavola
Copywriters: Minna Ronkko, Anne Kuusela
Designer: Paula Orre
Illustrator: Rithuset/Stockholm
Content Strategists: Jaana Haapala, Minna Helske
Account Executive: Johanna Paavilainen
Agency Producer: Elena Berger
Published: May 2007

Your rating: None

Comments

Submitted by washiam on Tue, 2007-05-29 03:20.

I tried, but....
Who can help me out here?

ivan's picture
Submitted by ivan on Tue, 2007-05-29 03:29.

I posted this campaign because of its strangeness. Totally unexpected.

Submitted by Besha on Tue, 2007-05-29 08:24.

No me gusta para nada!

Submitted by ellehcimeo on Tue, 2007-05-29 08:43.

A magazine for strange women. Hook me up!

Submitted by addyhoch10 on Tue, 2007-05-29 09:08.

i like how all the elements clash.

Submitted by Beatboxer on Tue, 2007-05-29 11:07.

Headline is better than the other one. She looks like a good girl, tough... She looks nice! What is a nice, beautiful, glamorous 70's girl doing with that magazine? Maybe she's speaking to God...

Oh, and by the way, Heaven is not full. It's just closed for repairs.

Submitted by Hand on Tue, 2007-05-29 12:09.

Heaven is not full. It's just closed for repairs. --> LOL :D

i like the illustration, not the campaign
so what is it? a magazine for bitches?

Submitted by sagas21 on Tue, 2007-05-29 12:15.

Querido Dios, te pido que los publicistas dejen de encasillar a las mujeres y su intelecto, y si es un magazin para mujeres con actutud no la veo, la contradicción y el uso de antiguas estéticas no son lo suficientemente relevantes para generar un real y verdadero contraste..o por lo menos relevante.