Olivia Women's Magazine: Bitch
A bitch and proud of it.
A magazine for women with attitude.
Advertising Agency: TBWAPHS, Helsinki, Finland
Creative Director: Eka Ruola
Art Director: Minna Lavola
Copywriters: Minna Ronkko, Anne Kuusela
Designer: Paula Orre
Illustrator: Rithuset/Stockholm
Content Strategists: Jaana Haapala, Minna Helske
Account Executive: Johanna Paavilainen
Agency Producer: Elena Berger
Published: May 2007
3 Comments
Ahahahahahahaha...
Does she look like a proud bitch to you?
Olivia, Oliiiivvvviiiiaaaa...
she doesn't look like a bitch. that's the point.
bent image, straight copy or viceversa. it's a resource. and i believe it works for this ad.
Olivia is basically a regular womans magazine, no attitude, no nothing.
These ads suck. If it was a bitch-ass-rock´n roll mag then this might work, but no, not like this!