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Open Late

Agency: 
Published/Aired: 
November 2013
Description: 

Oliver Brown Belgian Chocolate Café wanted to tell its customers it was open till midnight, 7 days a week.

Open Late

Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Mark Harricks
Creative Director: John Lam
Art Director: Chris Badger
Copywriter: Will Edwards
Photographer: Andy Lewis
Retoucher: Cream

Comments (18)

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Highest Rated

kempinski's picture
kempinski
Activity Score 14

cool.

Shawali's picture
Shawali
Activity Score 8442

It's like the New Kids on the Block making a come back. It's forced.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

jteslik's picture
jteslik
Activity Score 1393

Somebody put his old-man hat on. Can't think of a slightly less dated reference? xD

pierrelastname's picture
pierrelastname
Activity Score 2869

STUDENT IDEA AND WORK.

feysal's picture
feysal
Activity Score 2561

i like it

groovy baby!

lingarajasivanaiah's picture
lingarajasivanaiah
Activity Score 39

what does it convey??

Lingaraja Sivanaiah

hasalaka.th's picture
hasalaka.th
Activity Score 288

Ok. The copy says It'll be open till late night.
But what the hell is this visual says.

eins-eins-null's picture
eins-eins-null
Activity Score 892

like it ... its "sweet". even though a normale customer will in my opinion just see two cups.

michele123's picture
michele123
Activity Score 414

humm, junior idea

baliais's picture
baliais
Activity Score 2608

I kinda like it :)

cmotan's picture
cmotan
Activity Score 189

BAD.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Not a droopy idea for me. Like it.

jteslik's picture
jteslik
Activity Score 1393

Not conveying product benefit. You're associating sleepiness with your product, when you really want to associate it with alertness. Makes me tired just looking at your coffee.

kleenex's picture
kleenex
Activity Score 43473

Not that great of an ad.

andylefty's picture
andylefty
Activity Score 4535

Pretty standard coffee visual.

Troll's picture
Troll
Activity Score 672

Coffee/eye visual has been done to death.
This is not only a copy but a terrible one at that.
The concept and the visual tell completely different messages.

philippertl's picture
philippertl
Activity Score 656

Not getting it

kempinski's picture
kempinski
Activity Score 14

cool.

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