Oliver Brown Cafe: Open Late

Open Late

Oliver Brown Belgian Chocolate Café wanted to tell its customers it was open till midnight, 7 days a week.

Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Mark Harricks
Creative Director: John Lam
Art Director: Chris Badger
Copywriter: Will Edwards
Photographer: Andy Lewis
Retoucher: Cream
Published: November 2013

18 comments

Shawali's picture
Shawali
8409 pencils

It's like the New Kids on the Block making a come back. It's forced.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

jteslik's picture
jteslik
1391 pencils

Somebody put his old-man hat on. Can't think of a slightly less dated reference? xD

pierrelastname's picture
pierrelastname
2869 pencils

STUDENT IDEA AND WORK.

feysal's picture
feysal
2355 pencils

i like it

groovy baby!

lingarajasivanaiah's picture
lingarajasivanaiah
39 pencils

what does it convey??

Lingaraja Sivanaiah

hasalaka.th's picture
hasalaka.th
290 pencils

Ok. The copy says It'll be open till late night.
But what the hell is this visual says.

eins-eins-null's picture
eins-eins-null
882 pencils

like it ... its "sweet". even though a normale customer will in my opinion just see two cups.

michele123's picture
michele123
414 pencils

humm, junior idea

baliais's picture
baliais
2571 pencils

I kinda like it :)

cmotan's picture
cmotan
189 pencils

BAD.

Abhishek Parikh's picture
Abhishek Parikh
568 pencils

Not a droopy idea for me. Like it.

jteslik's picture
jteslik
1391 pencils

Not conveying product benefit. You're associating sleepiness with your product, when you really want to associate it with alertness. Makes me tired just looking at your coffee.

kleenex's picture
kleenex
29948 pencils

Not that great of an ad.

andylefty's picture
andylefty
4537 pencils

Pretty standard coffee visual.

Troll's picture
Troll
614 pencils

Coffee/eye visual has been done to death.
This is not only a copy but a terrible one at that.
The concept and the visual tell completely different messages.

philippertl's picture
philippertl
656 pencils

Not getting it

kempinski's picture
kempinski
14 pencils

cool.

Log in or register to post comments