Olivé Chemistry glue: Bowl

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Olivé Chemistry. High standard professional solutions.

Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Fran Morata, Noemí Barón
Copywriter: Yoryo Hortolá
Photographer: Roc
Published: April 2008

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13 comments

godfather's picture
godfather
131 pencils

funny, very funny. this is my favourite

cullers's picture
cullers
332 pencils

I find this really disgusting. One of the things I hate most whenever I have to buy superglue is accidentally getting it somewhere, and then you take it to a level of disgusting. Additionally, the bowl has been repaired really poorly, as if to say, this glue sets so fast you can't even use it to fix stuff right.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

In terms of art direction, I know they couldn't just show a perfect bowl without a noticeable crack and just half a thumb attached to it. But I completely agree with your last sentence. This is an example of a "negative reinforcement" ad done poorly. And I've seen others doing it sccessfully many times before.

cullers's picture
cullers
332 pencils

I very much like reading your comments.
I agree that they couldn't show a bowl without a noticeable crack and just the thumb, but I'd like the thumb gone altogether.

Saatchi Makak's picture
Saatchi Makak
248 pencils

Niceeeeeeeeeeee

JORDI's picture
JORDI
96 pencils

desagradable.

robottttrockkkk's picture
robottttrockkkk
814 pencils

la idea esta chevre, pero muy asquerosa la ejecucion.

[ http://eltubedeyou.blogspot.com ]

dcgroppo's picture
dcgroppo
239 pencils

This is one product no one will buy... better buy others that doesn't take your fingers off.

Bad advertising. 3 seconds or you're fucked up.

From a consumer point of view of course, you want to get things glued not destroy your body.

m í t i c o's picture
m í t i c o
676 pencils

Bueno.

---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.
http://artektracho.blogspot.com

getconnected2001's picture
getconnected2001
989 pencils

Instead of cutting one's own finger, shouln't
he cut the object which has been glued.
Message well conveyed, though little weired.

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http://indianadsblog.blogspot.com/
Amit Singh

Kateter's picture
Kateter
2020 pencils

if there truly is a 3-second rule for an ad this will go completely unnoticed.

maybe an idea but too hidden.

R. Rinaldi's picture
R. Rinaldi
686 pencils

No.

graymatter's picture
graymatter
4 pencils

eeeeeewwww...gross but nice idea though. the message came across.

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