Agency Network: 
April 2008

Print advertisment created by Altraforma, Spain for Olive, within the category: House, Garden.

You have only 3 seconds.
Olivé Chemistry. High standard professional solutions.

Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Fran Morata, Noemí Barón
Copywriter: Yoryo Hortolá
Photographer: Roc

Comments (13)

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godfather's picture
Activity Score 131

funny, very funny. this is my favourite

cullers's picture
Activity Score 332

I find this really disgusting. One of the things I hate most whenever I have to buy superglue is accidentally getting it somewhere, and then you take it to a level of disgusting. Additionally, the bowl has been repaired really poorly, as if to say, this glue sets so fast you can't even use it to fix stuff right.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

In terms of art direction, I know they couldn't just show a perfect bowl without a noticeable crack and just half a thumb attached to it. But I completely agree with your last sentence. This is an example of a "negative reinforcement" ad done poorly. And I've seen others doing it sccessfully many times before.

cullers's picture
Activity Score 332

I very much like reading your comments.
I agree that they couldn't show a bowl without a noticeable crack and just the thumb, but I'd like the thumb gone altogether.

Saatchi Makak's picture
Saatchi Makak
Activity Score 246


JORDI's picture
Activity Score 96


robottttrockkkk's picture
Activity Score 814

la idea esta chevre, pero muy asquerosa la ejecucion.

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dcgroppo's picture
Activity Score 239

This is one product no one will buy... better buy others that doesn't take your fingers off.

Bad advertising. 3 seconds or you're fucked up.

From a consumer point of view of course, you want to get things glued not destroy your body.

m í t i c o's picture
m í t i c o
Activity Score 676


De nada sirve una Gran idea sin una Gran ejecución.

getconnected2001's picture
Activity Score 987

Instead of cutting one's own finger, shouln't
he cut the object which has been glued.
Message well conveyed, though little weired.

If you love indian advertising, do visit
Amit Singh

Kateter's picture
Activity Score 2029

if there truly is a 3-second rule for an ad this will go completely unnoticed.

maybe an idea but too hidden.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686


graymatter's picture
Activity Score 4

eeeeeewwww...gross but nice idea though. the message came across.