Old Spice: Stupid weirdo
Average: 3 (26 votes)

Residue is evil. Stop it.

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Directors: Eric Baldwin, Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Photographer: Chris Buck

8 comments

bknowlden's picture
3661 pencils
bknowlden

Look at the rack on that dude...

Guest's picture
Guest

ouch...

Blashyrkh's picture
29735 pencils
Blashyrkh

Great execution. Horrible concept.

lucdesaulniers's picture
1163 pencils
lucdesaulniers

Horrible art direction, horrible photoshop, and horrible ad. Can I meet the client that actually approve this? He should be on the hot seat, not the agency.

sirvan's picture
29998 pencils
sirvan

Wieden? Really?

+++

"I love some things, and don't love some other things."

Reality Check's picture
1746 pencils
Reality Check

Not "Wieden." Wieden + Kennedy.

Anyway, that's why ad agencies like W+K are important: They're brave, they're risk takers, and advertising needs more of them.

Kudos to this campaign.

Bravo.

Encore.

Guest's picture
Guest

The campaign has definitely gotten the message across. Everyone knows what the stuff is under the arm. Just never thought about it that way.

Guest's picture
Guest

Another racist ad by old spice