Old Spice: Stupid weirdo

Residue is evil. Stop it.

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Directors: Eric Baldwin, Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Photographer: Chris Buck

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8 comments

bknowlden's picture
bknowlden
3647 pencils

Look at the rack on that dude...

Guest's picture
Guest

ouch...

Blashyrkh's picture
Blashyrkh
32701 pencils

Great execution. Horrible concept.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Horrible art direction, horrible photoshop, and horrible ad. Can I meet the client that actually approve this? He should be on the hot seat, not the agency.

sirvan's picture
sirvan
29870 pencils

Wieden? Really?

+++

"I love some things, and don't love some other things."

Reality Check's picture
Reality Check
1799 pencils

Not "Wieden." Wieden + Kennedy.

Anyway, that's why ad agencies like W+K are important: They're brave, they're risk takers, and advertising needs more of them.

Kudos to this campaign.

Bravo.

Encore.

Guest's picture
Guest

The campaign has definitely gotten the message across. Everyone knows what the stuff is under the arm. Just never thought about it that way.

Guest's picture
Guest

Another racist ad by old spice

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