Residue is evil. Stop it.
Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Directors: Eric Baldwin, Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Photographer: Chris Buck
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8 Comments
Look at the rack on that dude...
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brandon
www.brandonknowlden.com
ouch...
Great execution. Horrible concept.
Horrible art direction, horrible photoshop, and horrible ad. Can I meet the client that actually approve this? He should be on the hot seat, not the agency.
Wieden? Really?
+++
"I love some things, and don't love some other things."
Not "Wieden." Wieden + Kennedy.
Anyway, that's why ad agencies like W+K are important: They're brave, they're risk takers, and advertising needs more of them.
Kudos to this campaign.
Bravo.
Encore.
The campaign has definitely gotten the message across. Everyone knows what the stuff is under the arm. Just never thought about it that way.
Another racist ad by old spice