ellehcimeo's picture
3522 pencils

Smells like Old Spice envy. They are chasing Axe, and it isn't pretty.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

A familiar scenario of client seeing the competitor's campaign and discovering how their sales are up, WAY UP, and pointing at it and yelling "I want THAT!"

And Saatchi creatives were all too happy to oblige.

Rog's picture
6092 pencils

Just doing the Axe/Lynx thang... with a bit of the ol' panache! ;)
Nice retro look/feel to it too

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

umbee's picture
36 pencils

yes... the idea isn't groundbreaking.. but the art direction is good.


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