Old Spice: Red Zone, 3

Smells like Old Spice envy. They are chasing Axe, and it isn't pretty.

A familiar scenario of client seeing the competitor's campaign and discovering how their sales are up, WAY UP, and pointing at it and yelling "I want THAT!"

And Saatchi creatives were all too happy to oblige.

Just doing the Axe/Lynx thang... with a bit of the ol' panache! ;)
Nice retro look/feel to it too

"It's Mabo. It's land rights. It's the VIBE, your honour!"

yes... the idea isn't groundbreaking.. but the art direction is good.