Old Spice: Nasty chump

Residue is evil. Stop it.

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Directors: Eric Baldwin, Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Photographer: Chris Buck

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18 comments

Bundy Agency's picture
Bundy Agency
597 pencils

Lynx ad from a year ago where he lifts his arm up and it squirts water out?

Guest's picture
Guest

agreed, it wasnt a mind blowing idea, and it doesnt shows the evilness of the residue

Guest's picture
Guest

as nasty as that image is...I don't care. That girl has a nice booty.

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

it looks very odd...and cheap copy as well

tanvir

KESHAV's picture
KESHAV
149 pencils

nice try.

alexander_bickov's picture
alexander_bickov
3279 pencils

No comment

Guest's picture
Guest

wow surprised

sweejin's picture
sweejin
7165 pencils

I find it hard to believe w+k came up with this. And from Portland no less. Must be an off-day.

thefakehuman's picture
thefakehuman
410 pencils

lazy concept!

- Life Feeds on Life -

zeller's picture
zeller
29 pencils

I think it's pretty damn funny.

kibongo's picture
kibongo
116 pencils

Looks pretty disgusting if you ask me. PG approved this... oh boy.

magedmaher's picture
magedmaher
17 pencils

very disgusting

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Lo encuentro, además de un poco literal, bastante desagradable.

Chief Creative Director Nexus BBDO

hero china's picture
hero china
99 pencils

哈哈~~

Guest's picture
Guest

HERO CHINA, I can 'see' your reaction to the idea in your photo. :D

dearabby's picture
dearabby
108 pencils

Gross! I've seen clumped up deodorant and it truly is evil. :D The visual is pretty icky but then again so are underarm clumps, so yeah: I totally get it. Conscientious people everywhere will start checking their pits and Old Spice sales will skyrocket! Pretty effective call to action, wouldn't you say?

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

corkscrewkibitzer's picture
corkscrewkibitzer
76 pencils

Too literal.

KareishaQ's picture
KareishaQ
2 pencils

Yes.. AXE had a similar campaign a few years back in Spain. It was a tv campaign where a guy had uncontrollable sweat pouring from his pits. Not a fan of this campaign.

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