Old Spice: Nasty chump

Residue is evil. Stop it.

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Directors: Eric Baldwin, Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Photographer: Chris Buck

August 2009


Bundy Agency's picture
Bundy Agency
597 pencils

Lynx ad from a year ago where he lifts his arm up and it squirts water out?

Guest's picture

agreed, it wasnt a mind blowing idea, and it doesnt shows the evilness of the residue

Guest's picture

as nasty as that image is...I don't care. That girl has a nice booty.

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

it looks very odd...and cheap copy as well


KESHAV's picture
149 pencils

nice try.

Guest's picture

wow surprised

sweejin's picture
7254 pencils

I find it hard to believe w+k came up with this. And from Portland no less. Must be an off-day.

thefakehuman's picture
410 pencils

lazy concept!

- Life Feeds on Life -

zeller's picture
29 pencils

I think it's pretty damn funny.

kibongo's picture
116 pencils

Looks pretty disgusting if you ask me. PG approved this... oh boy.

magedmaher's picture
17 pencils

very disgusting

Javier Ramírez's picture
Javier Ramírez
1243 pencils

Lo encuentro, además de un poco literal, bastante desagradable.

Chief Creative Director Nexus BBDO

hero china's picture
hero china
99 pencils


Guest's picture

HERO CHINA, I can 'see' your reaction to the idea in your photo. :D

dearabby's picture
106 pencils

Gross! I've seen clumped up deodorant and it truly is evil. :D The visual is pretty icky but then again so are underarm clumps, so yeah: I totally get it. Conscientious people everywhere will start checking their pits and Old Spice sales will skyrocket! Pretty effective call to action, wouldn't you say?

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

corkscrewkibitzer's picture
76 pencils

Too literal.

KareishaQ's picture
2 pencils

Yes.. AXE had a similar campaign a few years back in Spain. It was a tv campaign where a guy had uncontrollable sweat pouring from his pits. Not a fan of this campaign.

Log in or register to post comments