Residue is evil. Stop it.
Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Directors: Eric Baldwin, Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Photographer: Chris Buck
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18 Comments
Lynx ad from a year ago where he lifts his arm up and it squirts water out?
-SCRATCH 'N' SNIFF
agreed, it wasnt a mind blowing idea, and it doesnt shows the evilness of the residue
as nasty as that image is...I don't care. That girl has a nice booty.
it looks very odd...and cheap copy as well
tanvir
nice try.
No comment
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
wow surprised
I find it hard to believe w+k came up with this. And from Portland no less. Must be an off-day.
lazy concept!
- Life Feeds on Life -
I think it's pretty damn funny.
Looks pretty disgusting if you ask me. PG approved this... oh boy.
very disgusting
Lo encuentro, además de un poco literal, bastante desagradable.
Chief Creative Director Nexus BBDO
哈哈～～
HERO CHINA, I can 'see' your reaction to the idea in your photo. :D
Gross! I've seen clumped up deodorant and it truly is evil. :D The visual is pretty icky but then again so are underarm clumps, so yeah: I totally get it. Conscientious people everywhere will start checking their pits and Old Spice sales will skyrocket! Pretty effective call to action, wouldn't you say?
I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.
Too literal.
Yes.. AXE had a similar campaign a few years back in Spain. It was a tv campaign where a guy had uncontrollable sweat pouring from his pits. Not a fan of this campaign.