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Komodo

Published/Aired: 
June 2011
Description: 

Become one of the freshest smelling places on earth.
Old Spice

Advertising Agency: Wieden + Kennedy, Portland, USA
Chief Creative Officer: Dan Wieden
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Jason Bagley, Eric Baldwin
Art Directors: Craig Allen, Eric Kallman
Copywriters: Eric Kallman, Craig Allen
Planner: Britton Taylor
Account Manager: Jordan Muse
Account Supervisor: Michael Dalton
Art Buyer: Heather Smith-Harvey
Photographer: Hugh Kretschmer
Typographer: Cathy Ormerod

Comments (14)

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Highest Rated

Boxey's picture
Boxey
Activity Score 8881

Agreed. Agreed. And agreed.

morse's picture
morse
Activity Score 17364

It's a great colorful image, but it's not a Cannes winning idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

everartz's picture
everartz
Activity Score 7609

one hell of a weird campaign thou..

| Everartz |

pez's picture
pez
Activity Score 1802

THIS won a Lion?!...C'mon!!!!!.....

koraysa's picture
koraysa
Activity Score 77

What is this? This ad is terrible.. Tv spot is someting else. They gave it a lion just becouse it's a known campaign.

kleenex's picture
kleenex
Activity Score 43493

The print ads go well with the TV spots..

sirvan's picture
sirvan
Activity Score 29860

This is BS. It only won because the OTHER work was so good.

Cannes sucks.

+++

"I love some things, and don't love some other things."

Boxey's picture
Boxey
Activity Score 8881

Agreed. Agreed. And agreed.

atb2005's picture
atb2005
Activity Score 13561

First it was " the man your man could smell like", now it's the place your man could smell like. If I was looking for a job as a copywriter and pitched that line about fresh smelling places, I don't think anyone would hire me..

Reality Check's picture
Reality Check
Activity Score 2537

Turns out to be nothing special. Well, Isaiah Mustafa is. The campaign is not.

abdeLooK's picture
abdeLooK
Activity Score 252

don't like this campaign, not captiving attention

ace85le's picture
ace85le
Activity Score 3939

Bad art direction. Didn't like it. This year's Cannes judges are blind.

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bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

the use of space, elements & color are excellent,.

awesome art direction.

i like it. enjoy the Lion.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Leynou's picture
Leynou
Activity Score 29

it goes with the tv ad ! And the tv ad is great !!!! Here it's only because the man is an icone.

That One Guy's picture
That One Guy
Activity Score 266

that place doesn't look very refreshing at all.

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